THE REASONS OF PUBLIC RELUCTANCE TO USE OF ELECTRONIC BANK CARDS (CASE STUDY: MELLAT BANK CUSTOMERS)

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TAGHIZADEH HOUSHANG; SEPEHRI SHAFIGH EBRAHIM

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Journal: JOURNAL OF ECONOMICS & BUSINESS RESEARCH Year:2013 | Volume:4 | Issue:5 Page(s): 79-88

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Title

THE REASONS OF PUBLIC RELUCTANCE TO USE OF ELECTRONIC BANK CARDS (CASE STUDY: MELLAT BANK CUSTOMERS)

Author(s)

TAGHIZADEH HOUSHANG | SEPEHRI SHAFIGH EBRAHIM | Issue Writer Certificate

Keywords

ELECTRONIC BANKINGQ2

ELECTRONIC BANK CARDSQ2

INSTRUCTIONQ2

LACK OF TRUSTQ2

Abstract

The aim of this paper is to investigate the reasons of public reluctance to use of ELECTRONIC BANK CARDS on the customers of Mellat bank in Tabriz. For this purpose four hypotheses have formulated. The research population includes the all customers of Mellat bank in Tabriz city. The number of 385 people have selected for sample using the sample calculation formula. A questionair has used for data gathering. The validity has confirmed by face validity and the reliability by Cronbakh alpha coefficient. For data analysis Kolmogrov-Smirnov and T-test was used. The results shows that lack of knowledge and skill for using ELECTRONIC BANK CARDS, lack of INSTRUCTION the process of using these cards, lack of existence of electronic sale system on the majority of shops, institutions and offices, and LACK OF TRUST for E-banking among customers are the major reasons of public reluctance to use of ELECTRONIC BANK CARDS among the customers of Mellat bank in Tabriz.

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APA: Copy

TAGHIZADEH, HOUSHANG, & SEPEHRI SHAFIGH, EBRAHIM. (2013). THE REASONS OF PUBLIC RELUCTANCE TO USE OF ELECTRONIC BANK CARDS (CASE STUDY: MELLAT BANK CUSTOMERS). JOURNAL OF ECONOMICS & BUSINESS RESEARCH, 4(5), 79-88. SID. https://sid.ir/paper/201527/en

Vancouver: Copy

TAGHIZADEH HOUSHANG, SEPEHRI SHAFIGH EBRAHIM. THE REASONS OF PUBLIC RELUCTANCE TO USE OF ELECTRONIC BANK CARDS (CASE STUDY: MELLAT BANK CUSTOMERS). JOURNAL OF ECONOMICS & BUSINESS RESEARCH[Internet]. 2013;4(5):79-88. Available from: https://sid.ir/paper/201527/en

IEEE: Copy

HOUSHANG TAGHIZADEH, and EBRAHIM SEPEHRI SHAFIGH, “THE REASONS OF PUBLIC RELUCTANCE TO USE OF ELECTRONIC BANK CARDS (CASE STUDY: MELLAT BANK CUSTOMERS),” JOURNAL OF ECONOMICS & BUSINESS RESEARCH, vol. 4, no. 5, pp. 79–88, 2013, [Online]. Available: https://sid.ir/paper/201527/en

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