THE IMPACT OF VISUAL LITERACY ON PERCEPTION OF BEAUTY IN ARCHITECTURAL BUILDINGS

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MAHDAVI NEZHAD MOHAMMAD JAVAD; NAGAHANI NOSHIN

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Journal: ARMANSHAHR Year:2012 | Volume:4 | Issue:7 Page(s): 51-61

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Title

THE IMPACT OF VISUAL LITERACY ON PERCEPTION OF BEAUTY IN ARCHITECTURAL BUILDINGS

Author(s)

MAHDAVI NEZHAD MOHAMMAD JAVAD | NAGAHANI NOSHIN | Issue Writer Certificate

Keywords

VISUAL LITERACYQ3

BEAUTY PERCEPTIONQ3

CONTEMPORARY ARCHITECTURE OF IRANQ2

ARCHITECTURE DESIGNQ2

Abstract

Judgments on architectural works variously are done and different points of views and disagreements are observed. Difference of comments regarding architectural beauty is one of the most controversial issues and significant subjects in Iranian contemporary architecture. This issue causes significant disagreements among specialist and designers in one hand and target groups and users from the other hand. In this research parallel to analyzing the specialized literature, theoretical frameworks are built according to rating the samples through the test of user’s desire. Twenty cases among famous Iranian contemporary works have been chosen and classified in two groups. The first group is including the works which have been mentioned in specialized architectural journals as selected works. The second one is including the works with higher advertisement aspects and public reputation. These two classes of buildings were given to three groups of addressees including twenty architectural teachers, thirty master architecture students, fifty master students from other fields. The research outcomes show that a meaningful difference is observed among the selected building by mentioned groups. In addition more people have higher interest on public architectural works and those with advertisement purpose and higher VISUAL LITERACY. Although in many cases a kind of agreement is observable.

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APA: Copy

MAHDAVI NEZHAD, MOHAMMAD JAVAD, & NAGAHANI, NOSHIN. (2012). THE IMPACT OF VISUAL LITERACY ON PERCEPTION OF BEAUTY IN ARCHITECTURAL BUILDINGS. ARMANSHAHR, 4(7), 51-61. SID. https://sid.ir/paper/202420/en

Vancouver: Copy

MAHDAVI NEZHAD MOHAMMAD JAVAD, NAGAHANI NOSHIN. THE IMPACT OF VISUAL LITERACY ON PERCEPTION OF BEAUTY IN ARCHITECTURAL BUILDINGS. ARMANSHAHR[Internet]. 2012;4(7):51-61. Available from: https://sid.ir/paper/202420/en

IEEE: Copy

MOHAMMAD JAVAD MAHDAVI NEZHAD, and NOSHIN NAGAHANI, “THE IMPACT OF VISUAL LITERACY ON PERCEPTION OF BEAUTY IN ARCHITECTURAL BUILDINGS,” ARMANSHAHR, vol. 4, no. 7, pp. 51–61, 2012, [Online]. Available: https://sid.ir/paper/202420/en

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