EXPLAINING THE ROLE OF THE FACTORS AFFECTING ELECTRONIC LOYALTY IN TOURISM WEBSITES

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SHIRKHODAIE MEISAM; HOSSEINI ABOLHASAN; EBRAHIMZADEH GANJI SEYEDEH ZEINAB

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Journal: Tourism Management Studies Year:2016 | Volume:11 | Issue:34 Page(s): 111-129

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Information Journal Paper

Title

EXPLAINING THE ROLE OF THE FACTORS AFFECTING ELECTRONIC LOYALTY IN TOURISM WEBSITES

Author(s)

SHIRKHODAIE MEISAM | HOSSEINI ABOLHASAN | EBRAHIMZADEH GANJI SEYEDEH ZEINAB | Issue Writer Certificate

Keywords

TRUSTQ2

E-TRUSTQ2

ELECTRONIC TOURISMQ1

Abstract

TRUST is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this. TRUSTing plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy to create competitive advantages. Therefore, the purpose of present study is to investigate the factors affecting E- TRUST in tourism sector. The research is descriptive and correlational. The population of this study were the users which at least once have used online tourism services and the sample size was 388. A questionnaire was applied in order to collect the data. In addition, SPSS 16 and Amos18 were used to analyze the research data. The result showed that user characteristics and website characteristics have a positive impact on electronic TRUST. Thus, by identifying these factors, suggestions can be provided to increase users’ TRUST toward travel agencies.

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APA: Copy

SHIRKHODAIE, MEISAM, HOSSEINI, ABOLHASAN, & EBRAHIMZADEH GANJI, SEYEDEH ZEINAB. (2016). EXPLAINING THE ROLE OF THE FACTORS AFFECTING ELECTRONIC LOYALTY IN TOURISM WEBSITES. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 11(34), 111-129. SID. https://sid.ir/paper/202692/en

Vancouver: Copy

SHIRKHODAIE MEISAM, HOSSEINI ABOLHASAN, EBRAHIMZADEH GANJI SEYEDEH ZEINAB. EXPLAINING THE ROLE OF THE FACTORS AFFECTING ELECTRONIC LOYALTY IN TOURISM WEBSITES. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2016;11(34):111-129. Available from: https://sid.ir/paper/202692/en

IEEE: Copy

MEISAM SHIRKHODAIE, ABOLHASAN HOSSEINI, and SEYEDEH ZEINAB EBRAHIMZADEH GANJI, “EXPLAINING THE ROLE OF THE FACTORS AFFECTING ELECTRONIC LOYALTY IN TOURISM WEBSITES,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 11, no. 34, pp. 111–129, 2016, [Online]. Available: https://sid.ir/paper/202692/en

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