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Information Journal Paper

Title

THE STUDY OF EFFECTIVE FACTORS ON ENTREPRENEURIAL ORIENTATION IN PRIVATE BANKS

Pages

  79-99

Abstract

 Now a days, ENTREPRENEURIAL ORIENTATION and its role in the innovativeness, proactiveness, risk-taking enforcement are attractive subjects in management literature. The existence of proper ORGANIZATIONAL FACTORS could play major role in ENTREPRENEURIAL ORIENTATION development. Purposely this paper focuses on the study of ORGANIZATIONAL FACTORS effect on the ENTREPRENEURIAL ORIENTATION in PRIVATE BANKS. Jaworski, Cohli and Covin, Slevin models have been used for ORGANIZATIONAL FACTORS and the ENTREPRENEURIAL ORIENTATION measurement. On this way, by using factorial analysis has been changed. The population consisted of PRIVATE BANKS in Tehran. By using random sampling, 350 persons were selected for study. The related results indicates that top management support has better effect than creating organizational effective relation, decentralization, informality also the existence of efficient reward system could enforcement ENTREPRENEURIAL ORIENTATION in PRIVATE BANKS.

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