THE EFFECT OF CONSUMER ETHNOCENTRISM ON IMPORTS PURCHASE INTENTION

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DEHDASHTI ZOHRE; GHASEMI HASAN; SEIFI ABOLFAZL

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Journal: JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION Year:2010 | Volume:20 | Issue:62 Page(s): 115-142

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Title

THE EFFECT OF CONSUMER ETHNOCENTRISM ON IMPORTS PURCHASE INTENTION

Author(s)

DEHDASHTI ZOHRE | GHASEMI HASAN | SEIFI ABOLFAZL | Issue Writer Certificate

Keywords

ETHNOCENTRISMQ2

CONSUMER ETHNOCENTRISMQ2

COUNTRY-OF- ORIGINQ3

PERCEIVED PRODUCT NECESSITYQ3

PURCHASE INTENTIONQ1

Abstract

This paper aims to investigate the Consumer ETHNOCENTRISM and its effect on the consumers’ Attitude Toward Importing and consequently on the PURCHASE INTENTION of products. The methodology used in this research is descriptive of study type. Our statistical population incorporated all of the faculty members and personnel of Allameh Tabataba’i University. The sampling method was random and relative stratified, from which 284 people were chosen. After collecting the questionnaires and doing statistical analysis such as simple and multivariable Linear Regression, it was concluded that our statistical population has rather low ETHNOCENTRISM. Also, it is verified that PERCEIVED PRODUCT NECESSITY moderates the effect of Consumers ETHNOCENTRISM on the Attitude Toward Importing and Attitude Toward Importing affects Imports PURCHASE INTENTION.

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APA: Copy

DEHDASHTI, ZOHRE, GHASEMI, HASAN, & SEIFI, ABOLFAZL. (2010). THE EFFECT OF CONSUMER ETHNOCENTRISM ON IMPORTS PURCHASE INTENTION. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, 20(62), 115-142. SID. https://sid.ir/paper/202879/en

Vancouver: Copy

DEHDASHTI ZOHRE, GHASEMI HASAN, SEIFI ABOLFAZL. THE EFFECT OF CONSUMER ETHNOCENTRISM ON IMPORTS PURCHASE INTENTION. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION[Internet]. 2010;20(62):115-142. Available from: https://sid.ir/paper/202879/en

IEEE: Copy

ZOHRE DEHDASHTI, HASAN GHASEMI, and ABOLFAZL SEIFI, “THE EFFECT OF CONSUMER ETHNOCENTRISM ON IMPORTS PURCHASE INTENTION,” JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, vol. 20, no. 62, pp. 115–142, 2010, [Online]. Available: https://sid.ir/paper/202879/en

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