DESIGNING A MODEL FOR ASSESSMENT OF “STRATEGY COMMUNICATION” (HUMAN RESOURCE LINKED TO STRATEGY)

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SABOURTINAT AMIRHOSSEIN; MIRSEPASI NASSER; SEYED JAVADEIN SEYED REZA; HASANGHOLIPOUR TAHMORES

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Journal: Journal of Management Future Research Year:2018 | Volume:29 | Issue:112 Page(s): 19-37

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Title

DESIGNING A MODEL FOR ASSESSMENT OF “STRATEGY COMMUNICATION” (HUMAN RESOURCE LINKED TO STRATEGY)

Author(s)

SABOURTINAT AMIRHOSSEIN | MIRSEPASI NASSER | SEYED JAVADEIN SEYED REZA | HASANGHOLIPOUR TAHMORES | Issue Writer Certificate

Keywords

STRATEGY COMMUNICATIONQ1

STRATEGY FOCUSED ORGANIZATION (SFO)Q1

STRATEGIC INVOLVEMENTQ1

STRATEGY AWARENESSQ1

STRATEGY BELIEFQ1

Abstract

Reviews and investigations over the past decade shows that one of the main reasons for organizations fail in their efforts to develop and implement their strategies is failure to transfer and connect it to the staff, or in other word to lack of alignment between human resource management (HRM) and strategy. The Collection of efforts which are made to transfer and connect strategy to employees could be called as “STRATEGY COMMUNICATION”. STRATEGY COMMUNICATION consists of three elements which are: STRATEGY AWARENESS, Strategy involvement, and STRATEGY BELIEF.A review of literature and research background reflects lack of a comprehensive customized model for assessing STRATEGY COMMUNICATION in the context of country industries including automotive industry. The main research question is to identify and design subcomponent of the basic conceptual model of STRATEGY COMMUNICATION which can be extracted from the research background. Therefore, the aim of this study is to recognize components of strategic communication and dominant relations between them in the automotive industry of the country and turn it into a strategic communication evaluation toolbox. The current research method is mix method that involves using a combination of qualitative and quantitative methods. The design phase of communication model, expert’s interviews and content analysis template (coding and categorization) were applied and the pattern of Scott has been used as validation method.The findings show that in addition to strategic communication subcomponent that were detected in the review of literature and library reviews and research background, there are very special factors affecting the success of STRATEGY COMMUNICATION efforts in the context of automotive industry among which we can mention: Continental Alignment between organizational culture with organizational strategy and managing cultural change plans (In the STRATEGIC INVOLVEMENT element), Being informed of upper stakeholders’ policy and strategy of international partners (In the strategic awareness element) and finally management consistency and transformational leadership style partners (In the strategic belief element).

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APA: Copy

SABOURTINAT, AMIRHOSSEIN, MIRSEPASI, NASSER, SEYED JAVADEIN, SEYED REZA, & HASANGHOLIPOUR, TAHMORES. (2018). DESIGNING A MODEL FOR ASSESSMENT OF “STRATEGY COMMUNICATION” (HUMAN RESOURCE LINKED TO STRATEGY). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 29(112 ), 19-37. SID. https://sid.ir/paper/204344/en

Vancouver: Copy

SABOURTINAT AMIRHOSSEIN, MIRSEPASI NASSER, SEYED JAVADEIN SEYED REZA, HASANGHOLIPOUR TAHMORES. DESIGNING A MODEL FOR ASSESSMENT OF “STRATEGY COMMUNICATION” (HUMAN RESOURCE LINKED TO STRATEGY). JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2018;29(112 ):19-37. Available from: https://sid.ir/paper/204344/en

IEEE: Copy

AMIRHOSSEIN SABOURTINAT, NASSER MIRSEPASI, SEYED REZA SEYED JAVADEIN, and TAHMORES HASANGHOLIPOUR, “DESIGNING A MODEL FOR ASSESSMENT OF “STRATEGY COMMUNICATION” (HUMAN RESOURCE LINKED TO STRATEGY),” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 29, no. 112 , pp. 19–37, 2018, [Online]. Available: https://sid.ir/paper/204344/en

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