SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NALCHI KAASHI ALI RAZA; RASOULIAN MOHSEN; bujaari hossein

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT Year:2012 | Volume:4 | Issue:8 Page(s): 47-56

Download Full-Text

Persian Verion

View:

3,726

Download:

Cites:

Information Journal Paper

Title

SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS

Author(s)

NALCHI KAASHI ALI RAZA | RASOULIAN MOHSEN | bujaari hossein | Issue Writer Certificate

Keywords

BRANDQ1

PERCEIVED QUALITYQ2

NEED FOR UNIQUENESSQ2

COSTUMER BEHAVIORQ2

EMOTIONAL VALUEQ2

PURCHASE PROCESSQ2

Abstract

In this study we examined customers behavior and the effect of individual characteristics (it means tendency to be different from others and tending to foreign BRANDs) and BRANDs characteristic (it means PERCEIVED QUALITY and EMOTIONAL VALUE) on intention to buy goods with foreign BRANDs in comparison with goods that have local BRANDs.There are 850 customers in Iran that cooperate in this estimate. study is to be applied and is of surveying type It used from questionnaire and sampling by Kokran formula.This study examined relationship between variables by structural equation model and reached to following this result. Need to be individual among customers is effective in tendency to foreign goods.Increased in tendency to foreign goods, canses customers think that foreign BRANDs quality and EMOTIONAL VALUE are better. increased acceptance of foreign BRANDs PERCEIVED QUALITY and EMOTIONAL VALUE results in an increase in buying foreign BRANDs.

Cites

No record.

References

Cite

APA: Copy

NALCHI KAASHI, ALI RAZA, RASOULIAN, MOHSEN, & bujaari, hossein. (2012). SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 4(8), 47-56. SID. https://sid.ir/paper/205766/en

Vancouver: Copy

NALCHI KAASHI ALI RAZA, RASOULIAN MOHSEN, bujaari hossein. SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS. JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT[Internet]. 2012;4(8):47-56. Available from: https://sid.ir/paper/205766/en

IEEE: Copy

ALI RAZA NALCHI KAASHI, MOHSEN RASOULIAN, and hossein bujaari, “SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS,” JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, vol. 4, no. 8, pp. 47–56, 2012, [Online]. Available: https://sid.ir/paper/205766/en

Related Journal Papers