PREFERENCE PUBLIC RELATION TOOLS BASED ON AIDA MODEL WITH AHP METHOD FOR PRODUCTION SECTOR OF THE SPORT INDUSTRY

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GOUDARZI MAHMOUD; ISMAELI NARGES

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Journal: Contemporary Studies on Sport Management Year:2011 | Volume:1 | Issue:1 Page(s): 1-13

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Information Journal Paper

Title

PREFERENCE PUBLIC RELATION TOOLS BASED ON AIDA MODEL WITH AHP METHOD FOR PRODUCTION SECTOR OF THE SPORT INDUSTRY

Author(s)

GOUDARZI MAHMOUD | ISMAELI NARGES | Issue Writer Certificate

Keywords

PROMOTION MIXQ2

PUBLIC RELATIONQ2

ANALYTIC HIERARCHY PROCESS (AHP)Q2

AIDA MODEL ATTENTIONQ2

INTERESTQ2

DESIRE AND ACTIONQ2

Abstract

Public relation is one of the important factors in any organization and an inseparable integrant of it. One of the most important and crucial functions of PUBLIC RELATIONs in external dimension, Consists of making a appropriate and reasonable connection on the basis of reason and logic with mass media. For the purpose of selecting the appropriate PUBLIC RELATION tool for production sector of the sport industry, 30 marketing managers of companies producing sport productions, responded to the researcher-designed questionnaire based on AIDA model. Validity (face & content) has been proved by experts and its reliability as due to the inconsistency ratio of questionnaires which was less than (0.1) was proved. For data analyses AHP method and Expert Choice 11 software were used. The results showed in forth level seminar and conference holding, for attention and INTEREST- desire & action had the most priority in among of PUBLIC RELATION tools. The results based on AIDA model showed in third level for attention, PUBLIC RELATION and advertising, for INTEREST - desire, sales promotion and for action, personal sales had the most priority.

Cites

IDENTIFICATION AND CLASSIFICATION TOOLS INTEGRATED MARKETING COMMUNICATIONS (IMC) IN FOOD INDUSTRY BY USING OF THE AHP-FUZZY TECHNIQUE (DINA FOOD INDUSTRY)

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APA: Copy

GOUDARZI, MAHMOUD, & ISMAELI, NARGES. (2011). PREFERENCE PUBLIC RELATION TOOLS BASED ON AIDA MODEL WITH AHP METHOD FOR PRODUCTION SECTOR OF THE SPORT INDUSTRY. MANAGEMENT OF SPORT AND MOVEMENT SCIENCES, 1(1), 1-13. SID. https://sid.ir/paper/206852/en

Vancouver: Copy

GOUDARZI MAHMOUD, ISMAELI NARGES. PREFERENCE PUBLIC RELATION TOOLS BASED ON AIDA MODEL WITH AHP METHOD FOR PRODUCTION SECTOR OF THE SPORT INDUSTRY. MANAGEMENT OF SPORT AND MOVEMENT SCIENCES[Internet]. 2011;1(1):1-13. Available from: https://sid.ir/paper/206852/en

IEEE: Copy

MAHMOUD GOUDARZI, and NARGES ISMAELI, “PREFERENCE PUBLIC RELATION TOOLS BASED ON AIDA MODEL WITH AHP METHOD FOR PRODUCTION SECTOR OF THE SPORT INDUSTRY,” MANAGEMENT OF SPORT AND MOVEMENT SCIENCES, vol. 1, no. 1, pp. 1–13, 2011, [Online]. Available: https://sid.ir/paper/206852/en

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