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Information Journal Paper

Title

POSTER EFFECT ON THEATER AUDIENCES

Pages

  135-160

Keywords

Abstract

 This study evaluated the effectiveness of poster between the AUDIENCEs in the THEATER has been performed around the show place. This study attempts to assess the correlation between variables of the poster with the THEATER AUDIENCE and dimension (poster visual elements such as composition, graphic design, color, size, and location).According to a survey conducted in this study, in terms of objective criteria, in terms of goal applied and to benchmark study by time, is sectional. Data were collected by using of questionnaires tool. Since the study populations of this study (10,000) people are the THEATER AUDIENCE, a sample size of 384 is considered the Cochran formula. The chosen sample study is randomly. Cranach’s alpha coefficient was calculated for the independent variable (poster) and the dependent variable study (the THEATER AUDIENCE) and its dimensions indicate high internal consistency and the other word, reliability utility is items of research. Findings research shows that between the use of POSTERS and Research THEATER and its dimensions (visual elements of the poster) there is a correlation.used and THEATER AUDIENCEs and its dimensions in terms of (visual elements of the poster).

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    Cite

    APA: Copy

    AZARI, GHOLAMREZA, & ZHIANI, ZAHRA. (2013). POSTER EFFECT ON THEATER AUDIENCES. CULTURE OF COMMUNICATION, 3(9), 135-160. SID. https://sid.ir/paper/207213/en

    Vancouver: Copy

    AZARI GHOLAMREZA, ZHIANI ZAHRA. POSTER EFFECT ON THEATER AUDIENCES. CULTURE OF COMMUNICATION[Internet]. 2013;3(9):135-160. Available from: https://sid.ir/paper/207213/en

    IEEE: Copy

    GHOLAMREZA AZARI, and ZAHRA ZHIANI, “POSTER EFFECT ON THEATER AUDIENCES,” CULTURE OF COMMUNICATION, vol. 3, no. 9, pp. 135–160, 2013, [Online]. Available: https://sid.ir/paper/207213/en

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