EXAMINATION THE RELATIONSHIP BETWEEN TV PROPAGANDA AND CONSUMING RATE

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NIROOMAND LEILA; MALEKIAN NAZANIN; TAJIK SOMAYE; SHAHKOOHI SABIKEH

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Journal: MEDIA STUDIES Year:2012 | Volume:7 | Issue:17 Page(s): 43-54

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Information Journal Paper

Title

EXAMINATION THE RELATIONSHIP BETWEEN TV PROPAGANDA AND CONSUMING RATE

Author(s)

NIROOMAND LEILA | MALEKIAN NAZANIN | TAJIK SOMAYE | SHAHKOOHI SABIKEH | Issue Writer Certificate

Keywords

CONSUMPTIONQ2

SECOND PERSONQ2

EFFECTQ2

ADVERTISEMENTQ2

Abstract

the purpose of this research is to examine consumer’s behavior after watching TV propaganda, so that know how much these propaganda can encourage the viewer to buy.statistical population were Tehran urban households and the sample size was 342 persons.in this study, it is try to collect data by questionnaire.this research examines the role and EFFECT of TV propaganda on consuming behavior of viewer in Tehran.in regard to results of questionnaire and statistical analyses.results indicated product familiarity influence on its purchasing. Also, TV propaganda influence on seeking a certain product. Most of addressees considered time of propagation broadcasting, its music and comic theme of propagation as factors which attract most attention.

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APA: Copy

NIROOMAND, LEILA, MALEKIAN, NAZANIN, TAJIK, SOMAYE, & SHAHKOOHI, SABIKEH. (2012). EXAMINATION THE RELATIONSHIP BETWEEN TV PROPAGANDA AND CONSUMING RATE. MEDIA STUDIES, 7(17), 43-54. SID. https://sid.ir/paper/211845/en

Vancouver: Copy

NIROOMAND LEILA, MALEKIAN NAZANIN, TAJIK SOMAYE, SHAHKOOHI SABIKEH. EXAMINATION THE RELATIONSHIP BETWEEN TV PROPAGANDA AND CONSUMING RATE. MEDIA STUDIES[Internet]. 2012;7(17):43-54. Available from: https://sid.ir/paper/211845/en

IEEE: Copy

LEILA NIROOMAND, NAZANIN MALEKIAN, SOMAYE TAJIK, and SABIKEH SHAHKOOHI, “EXAMINATION THE RELATIONSHIP BETWEEN TV PROPAGANDA AND CONSUMING RATE,” MEDIA STUDIES, vol. 7, no. 17, pp. 43–54, 2012, [Online]. Available: https://sid.ir/paper/211845/en

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