THE ROLE OF MEDIA IN PROMOTING A CULTURE OF ENTREPRENEURSHIP

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HOSSEINI DANA HAMID REZA; MIRESMAEILI BIBI SADAT; BOLAND HEMAAT AMIN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MEDIA STUDIES Year:2013 | Volume:8 | Issue:22 Page(s): 1-18

Download Full-Text

Persian Verion

View:

1,514

Download:

Cites:

Information Journal Paper

Title

THE ROLE OF MEDIA IN PROMOTING A CULTURE OF ENTREPRENEURSHIP

Author(s)

HOSSEINI DANA HAMID REZA | MIRESMAEILI BIBI SADAT | BOLAND HEMAAT AMIN | Issue Writer Certificate

Keywords

ENTREPRENEURSHIPQ1

PRESSQ2

ENTREPRENEURSHIP CULTUREQ2

PROMOTEQ2

Abstract

Our main goal in this research is to gain knowledge about the role of the PRESS in promoting a culture of ENTREPRENEURSHIP in society.In this path, indicators of promoting a culture of ENTREPRENEURSHIP were extracted by a literature review of ENTREPRENEURSHIP .Then the theoretical framework of the research was developed by using some indicators such as the need to succeed (competitiveness), self-esteem, risk-taking tendency, need for autonomy, creativity, using ideas of social learning, Uses and Gratifications, Agenda-setting, diffusion of innovations.The research statistics population were the M.A students studying ENTREPRENEURSHIP major at Tehran university which 200 of them were selected randomly as the research hypotheses and were tested via the assigned questionnaire. In mentioned research we used the Kolmogorov-Smirnov test, then we approved or rejected the hypotheses by Spearman’s correlation coefficient in order to investigate the normality of the variables.After extraction we concluded that most respondents believe the PRESS as one the most influential media can cause the formation of entrepreneurial attitudes in audience, will transfer the belief of ENTREPRENEURSHIP to them and eventually will internalize the values of ENTREPRENEURSHIP at them.The results suggest that the PRESS can PROMOTE entrepreneurial culture in society by publishing creative contents. Also there is a significant relationship between publishing business plans in the PRESS and reinforcement of creativity in audience. On the other hand results showed the reflection of the entrepreneur’s activities in the PRESS will lead to the reinforcement of risk taking spirit at the readers, and publishing the life story of the entrepreneurs will result in making the spirit of confidence at them.

Cites