Sharia Supervision Model on Media Advertising

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RAZI MOHAMMADREZA; MOZAFARI AFSANEH; FARHANGI ALIAKBAR

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Paper Information

Journal: MEDIA STUDIES Year:2019 | Volume:13 | Issue:4 (43) Page(s): 91-108

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Information Journal Paper

Title

Sharia Supervision Model on Media Advertising

Author(s)

RAZI MOHAMMADREZA | MOZAFARI AFSANEH | FARHANGI ALIAKBAR | Issue Writer Certificate

Keywords

Religious lawQ1

MediaQ2

Religious norms of the mediaQ1

Media PropagandaQ2

Abstract

Ads today form an important part of Media production. The general rule is that a program compiled and selected by a religious medium containing news, propaganda, education, etc., contingently contains useful and constructive messages for the average audience, in other words, if not useful, at least Not harmful. This exploratory research has devised a comprehensive model design for the effective monitoring of the Media propaganda. Shari'a is a process by which all affairs in the Media are monitored by sharia observers, so that advertisements delivered to the audience do not contradict the standards and templates for a religious Media based on Islamic law. For this purpose, after selecting the variables approved by the experts, after the exploratory factor analysis, five influential components of the Shari'a Media were discovered. In order to investigate and study the effect of the discovered components, 400 questionnaires were distributed among the Media audience and 386 were collected using the equation-solving method the structure was approved by using the graphic imus software. The obtained model of modeling and the analysis of relationships indicate that the five components of spiritual achievement of propaganda, normative system, Media basket, value norms and Media monitoring in this regard are influential.

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APA: Copy

RAZI, MOHAMMADREZA, MOZAFARI, AFSANEH, & FARHANGI, ALIAKBAR. (2019). Sharia Supervision Model on Media Advertising. MEDIA STUDIES, 13(4 (43) ), 91-108. SID. https://sid.ir/paper/211940/en

Vancouver: Copy

RAZI MOHAMMADREZA, MOZAFARI AFSANEH, FARHANGI ALIAKBAR. Sharia Supervision Model on Media Advertising. MEDIA STUDIES[Internet]. 2019;13(4 (43) ):91-108. Available from: https://sid.ir/paper/211940/en

IEEE: Copy

MOHAMMADREZA RAZI, AFSANEH MOZAFARI, and ALIAKBAR FARHANGI, “Sharia Supervision Model on Media Advertising,” MEDIA STUDIES, vol. 13, no. 4 (43) , pp. 91–108, 2019, [Online]. Available: https://sid.ir/paper/211940/en

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