STUDIES THE MOST EFFECTIVE ADVERTISING TOOLS OF HANDMADE CARPET IRAN OF VIEWPOINT OF DOMESTIC BUYERS

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TAJIK ISMAILY SOMAYEH; SANIEI MOHAMMAD MANDANA; ASADI RAZI SADEGH

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Journal: MEDIA STUDIES Year:2013 | Volume:8 | Issue:21 Page(s): 57-67

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Information Journal Paper

Title

STUDIES THE MOST EFFECTIVE ADVERTISING TOOLS OF HANDMADE CARPET IRAN OF VIEWPOINT OF DOMESTIC BUYERS

Author(s)

TAJIK ISMAILY SOMAYEH | SANIEI MOHAMMAD MANDANA | ASADI RAZI SADEGH | Issue Writer Certificate

Keywords

HANDMADE CARPETQ2

ADVERTISINGQ2

ADVERTISING TOOLSQ2

CARPET BUYERQ2

RELIANCEQ2

Abstract

Advertising media or tool is the most important base in every ADVERTISING process to affect audience. This paper identifies and studies the most effective ADVERTISING tools of an important Iranian artisan, Persian HANDMADE CARPET, from the viewpoint of domestic buyers. Survey method administering questionnaire form in a descriptive way is used to conduct it.According to data findings, it can be said that oral ADVERTISING that is talking to family, friends and relatives and HANDMADE CARPET exhibitions are the most effective ADVERTISING tools of HANDMADE CARPET, then television which is the third rank. It shows that the oldest type of ADVERTISING tool, face-to-face contact is still the most effective. Other tools with a lower percentage than these three items are the next ranks. Data analysis shows that the RELIANCE of respondents on ADVERTISING tools is directly related to how the tools affect audience. The more audience relies on these tools, the more they are affected. Most of respondents are interested in Persian HANDMADE CARPET but almost half of them are aware of the characteristics and advantages of it. This reveals that two aspects of the three public priority aspects are of importance among respondents. The study of media priority makes clear that many of respondents are encountered a little or little with HANDMADE CARPET ADVERTISING on media, therefore one can conclude HANDMADE CARPET ADVERTISING and ADVERTISING is not a priority of media.Results confirm the research hypothesis and a meaningful relationship between publicity tools and buyer persuasion to buy carpet as well, but the strength of this relationship is different from one tool to another.

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APA: Copy

TAJIK ISMAILY, SOMAYEH, SANIEI MOHAMMAD, MANDANA, & ASADI RAZI, SADEGH. (2013). STUDIES THE MOST EFFECTIVE ADVERTISING TOOLS OF HANDMADE CARPET IRAN OF VIEWPOINT OF DOMESTIC BUYERS. MEDIA STUDIES, 8(21), 57-67. SID. https://sid.ir/paper/211948/en

Vancouver: Copy

TAJIK ISMAILY SOMAYEH, SANIEI MOHAMMAD MANDANA, ASADI RAZI SADEGH. STUDIES THE MOST EFFECTIVE ADVERTISING TOOLS OF HANDMADE CARPET IRAN OF VIEWPOINT OF DOMESTIC BUYERS. MEDIA STUDIES[Internet]. 2013;8(21):57-67. Available from: https://sid.ir/paper/211948/en

IEEE: Copy

SOMAYEH TAJIK ISMAILY, MANDANA SANIEI MOHAMMAD, and SADEGH ASADI RAZI, “STUDIES THE MOST EFFECTIVE ADVERTISING TOOLS OF HANDMADE CARPET IRAN OF VIEWPOINT OF DOMESTIC BUYERS,” MEDIA STUDIES, vol. 8, no. 21, pp. 57–67, 2013, [Online]. Available: https://sid.ir/paper/211948/en

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