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Title

THE ROLE OF MEDIA IN CULTURE BUILDING

Pages

  1-12

Abstract

 This article presents the understanding about CULTURE and MEDIA in addition to providing relevant definitions for them.Interaction of CULTURE and MEDIA is rooted in mankind’s history so that it can be stated CULTURE & MEDIA have been two twins of human beings and requirements of social life. Throughout history, humans have used the MEDIA to convey their message and have also spread their CULTURE by that. To communicate with their own kind, they use language that is a sophisticated communication device. This language is shown in various forms from basic to complex (from silence, normal speaking, hint to fire, causing pain and eventually internet). Language and communication devices or MEDIA will find expression in the context of CULTURE. In other words, it is CULTURE that provides the main link. CULTURE and MEDIA in ties and in dialectical and mutual impact form a social human who interacts with others. Communication revolution in the new world leads to cultural development and MEDIA has produced a new CULTURE. This special CULTURE is dynamic, continuous and totally new and leads to Cultural Convergence.

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    APA: Copy

    GIVARIAN, HASSAN, & ZAKERI, MASOMEH. (2013). THE ROLE OF MEDIA IN CULTURE BUILDING. MEDIA STUDIES, 8(20), 1-12. SID. https://sid.ir/paper/212010/en

    Vancouver: Copy

    GIVARIAN HASSAN, ZAKERI MASOMEH. THE ROLE OF MEDIA IN CULTURE BUILDING. MEDIA STUDIES[Internet]. 2013;8(20):1-12. Available from: https://sid.ir/paper/212010/en

    IEEE: Copy

    HASSAN GIVARIAN, and MASOMEH ZAKERI, “THE ROLE OF MEDIA IN CULTURE BUILDING,” MEDIA STUDIES, vol. 8, no. 20, pp. 1–12, 2013, [Online]. Available: https://sid.ir/paper/212010/en

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