COMPETITIVENESS AND SELECTING A COMPETITIVE STRATEGY BASED ON PORTER'S COMPETITIVE FORCES MODEL, FUZZY AHP AND DEA

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KHORSHID SEDDIGHEH; NOJAVAN SAMAD

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Paper Information

Journal: JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES Year:2013 | Volume:11 | Issue:28 Page(s): 61-97

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Title

COMPETITIVENESS AND SELECTING A COMPETITIVE STRATEGY BASED ON PORTER'S COMPETITIVE FORCES MODEL, FUZZY AHP AND DEA

Author(s)

KHORSHID SEDDIGHEH | NOJAVAN SAMAD | Issue Writer Certificate

Keywords

COMPETITIVENESSQ3

COMPETITIVE STRATEGYQ2

FUZZY AHPQ2

DEAQ2

PORTER'S COMPETITIVE FORCES MODELQ2

Abstract

COMPETITIVENESS is core of businesses in market economics. It means the ability and performance of a firm, sub-sector or a country to sell and supply goods and/or service in a given market. Porter's COMPETITIVENESS forces model is one of the most well-known framework for analyzing the COMPETITIVENESS of firms, that has been extensively used to develop and formulate the competitive strategies of firms in order to increase their competitive edge. The aim of this article is to be measure and analyze Irankhodro firm's COMPETITIVENESS with using Porter's COMPETITIVENESS forces model to select a COMPETITIVE STRATEGY. A questionnaire survey is conducted for collecting research data from Irankhodro firm's managers and expert employees. Then research data is analyzed by fuzzy model based on integrating FUZZY AHP and DEA. The findings of research show: a. the most important of competitive forces with which Irankhodro firm faces, are rival firms competitive intensity and the threat of entry of new competitors. B. Irandkhodro firm was fierce with high fix cost, perceived level differentiation, exist barriers allocation per value added, degree of differentiation of inputs, supplier concentration to firm concentration ratio, buyer propensity to substitutes, switching costs of suppliers relative to firms switching cost. These sub-factors can decrease Irankhodro firm's COMPETITIVENESS level. C. Irankhodro firm's COMPETITIVENESS level is moderate, and focus strategy based on cost leadership is the most proper of COMPETITIVE STRATEGY in order to sustain and enhance competitive power.

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APA: Copy

KHORSHID, SEDDIGHEH, & NOJAVAN, SAMAD. (2013). COMPETITIVENESS AND SELECTING A COMPETITIVE STRATEGY BASED ON PORTER'S COMPETITIVE FORCES MODEL, FUZZY AHP AND DEA. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, 11(28), 61-97. SID. https://sid.ir/paper/213240/en

Vancouver: Copy

KHORSHID SEDDIGHEH, NOJAVAN SAMAD. COMPETITIVENESS AND SELECTING A COMPETITIVE STRATEGY BASED ON PORTER'S COMPETITIVE FORCES MODEL, FUZZY AHP AND DEA. JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES[Internet]. 2013;11(28):61-97. Available from: https://sid.ir/paper/213240/en

IEEE: Copy

SEDDIGHEH KHORSHID, and SAMAD NOJAVAN, “COMPETITIVENESS AND SELECTING A COMPETITIVE STRATEGY BASED ON PORTER'S COMPETITIVE FORCES MODEL, FUZZY AHP AND DEA,” JOURNAL OF INDUSTRIAL MANAGEMENT STUDIES, vol. 11, no. 28, pp. 61–97, 2013, [Online]. Available: https://sid.ir/paper/213240/en

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