NEGATIVE ATMOSPHERE IN GRAPHICS

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AFSHAR MOHAJER KAMRAN

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Journal Paper

Paper Information

Journal: RESEARCH LETTER OF VISUAL ARTS Year:2011 | Volume:1 | Issue:1 Page(s): 23-29

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Information Journal Paper

Title

NEGATIVE ATMOSPHERE IN GRAPHICS

Author(s)

AFSHAR MOHAJER KAMRAN | Issue Writer Certificate

Keywords

NEGATIVE ATMOSPHEREQ2

GRAPHIC WORKSQ2

POSITIVE ATMOSPHEREQ2

GESTALT PRINCIPALSQ2

Abstract

Obtaining from a descriptive/analytical research and based on a professional experiences of the author, this article surveys and discusses the NEGATIVE ATMOSPHERE existed historically in portrayal works and graphics as well as represents the existing standpoints around it. The relationships between Gestalt’s visual perceptive principals including background and pattern, similarity, contiguity, unity and continuity and the NEGATIVE ATMOSPHERE are also explained. Then, William’s designing principal (contiguity, alignment, repetition and contrast (resulted from aforementioned quintuplet principals are expressed illustratively. Furthermore, Von Restorff’s effect and its relation with this NEGATIVE ATMOSPHERE are addressed. Finally, the state and importance of this NEGATIVE ATMOSPHERE in GRAPHIC WORKS such as signs, posters, book covers, advertisement in press and so forth are elucidated. In all of the foregoing works, the NEGATIVE ATMOSPHERE is as dominant as POSITIVE ATMOSPHERE being the shape of work.

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APA: Copy

AFSHAR MOHAJER, KAMRAN. (2011). NEGATIVE ATMOSPHERE IN GRAPHICS. RESEARCH LETTER OF VISUAL ARTS, 1(1), 23-29. SID. https://sid.ir/paper/213372/en

Vancouver: Copy

AFSHAR MOHAJER KAMRAN. NEGATIVE ATMOSPHERE IN GRAPHICS. RESEARCH LETTER OF VISUAL ARTS[Internet]. 2011;1(1):23-29. Available from: https://sid.ir/paper/213372/en

IEEE: Copy

KAMRAN AFSHAR MOHAJER, “NEGATIVE ATMOSPHERE IN GRAPHICS,” RESEARCH LETTER OF VISUAL ARTS, vol. 1, no. 1, pp. 23–29, 2011, [Online]. Available: https://sid.ir/paper/213372/en

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