THE STUDY OF AUDIENCE’S POINT OF VIEW ABOUT HEALTH MESSAGES OF TV

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KHANIKI HADI; RASSI TEHRANI HABIB

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Journal: Culture-Communication Studies Year:2011 | Volume:12 | Issue:15 (47) Page(s): 151-187

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Title

THE STUDY OF AUDIENCE’S POINT OF VIEW ABOUT HEALTH MESSAGES OF TV

Author(s)

KHANIKI HADI | RASSI TEHRANI HABIB | Issue Writer Certificate

Keywords

HEALTH COMMUNICATIONQ1

HEALTH MESSAGESQ2

BEHAVIOR CHANGEQ2

THE EFFECT OF THE MESSAGEQ2

TELEVISIONQ2

HEALTH DATAQ2

Abstract

Designing the HEALTH MESSAGES is a interdisciplinary and it is included both new communication study as well as health education, of course the last has been important in the field of development communication. In this paper the effect of HEALTH MESSAGES on TV audience has been studied.The main question in the paper is how the media such as TV will change the behavior of people by producing and broadcasting the HEALTH DATA. The audience behavior is the main concern for the effect of messages however their attitude and trust to TV program have been considered. HEALTH MESSAGES are a kind of massages which considered directly or indirectly the individual or social health issues such as health life style, prophylactic and treatment.The main concepts of the theoretical literature on this research are the kinds of HEALTH MESSAGES, THE EFFECT OF THE MESSAGEs, different pathways and factors affecting them. in this study 600 person has been selected among the citizens of Tehran who are above 15 years. The survey method with Questionnaire has been chosen then the describing and analyzing method has been used for the results. The main finding of the research is the HEALTH MESSAGES are not enough for changing individual behavior so the interpersonal communication has the complementary role in media messages.

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APA: Copy

KHANIKI, HADI, & RASSI TEHRANI, HABIB. (2011). THE STUDY OF AUDIENCE’S POINT OF VIEW ABOUT HEALTH MESSAGES OF TV. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 12(15 (47)), 151-187. SID. https://sid.ir/paper/213402/en

Vancouver: Copy

KHANIKI HADI, RASSI TEHRANI HABIB. THE STUDY OF AUDIENCE’S POINT OF VIEW ABOUT HEALTH MESSAGES OF TV. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2011;12(15 (47)):151-187. Available from: https://sid.ir/paper/213402/en

IEEE: Copy

HADI KHANIKI, and HABIB RASSI TEHRANI, “THE STUDY OF AUDIENCE’S POINT OF VIEW ABOUT HEALTH MESSAGES OF TV,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 12, no. 15 (47), pp. 151–187, 2011, [Online]. Available: https://sid.ir/paper/213402/en

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