MEDIA CONVERGENCE (THE RELATIONSHIP BETWEEN ON-LINE CONTENT CREATION AND TYPE OF TV VIEWING)

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ROSHANDEL ARBATANI TAHER; KUHI AHMAD

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Journal: Culture-Communication Studies Year:2013 | Volume:13 | Issue:20 (52) Page(s): 143-168

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Information Journal Paper

Title

MEDIA CONVERGENCE (THE RELATIONSHIP BETWEEN ON-LINE CONTENT CREATION AND TYPE OF TV VIEWING)

Author(s)

ROSHANDEL ARBATANI TAHER | KUHI AHMAD | Issue Writer Certificate

Keywords

INTERNETQ2

TELEVISIONQ2

MEDIA CONVERGENCEQ2

CONTENT CREATIONQ2

PARTICIPATORY CULTUREQ2

Abstract

Rising of new media has developed a new era of MEDIA CONVERGENCE. According to the “convergence culture”, new media is participatory media that users are content creator and participant. It seems change the culture of media consumption. The new type of TV use has created new TV audience that is multi-platform, participant, and active. This study followed the impact of the INTERNET on the TV in the age of convergence in relation to INTERNET content production with a new type of TV use.Using surveys in Tehran, these results were obtained: 65 percent of citizens are on-line content creator. The new type of watching TELEVISION is influential among the audience. Also based on hypothesis testing, on-line CONTENT CREATION has a direct relation with multi-platform use, participation, and being active audience. This relationship represents unit convergence culture in the media. INTERNET has affected the TELEVISION, not in decreasing its popularity; But in more interaction between traditional and new media.

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APA: Copy

ROSHANDEL ARBATANI, TAHER, & KUHI, AHMAD. (2013). MEDIA CONVERGENCE (THE RELATIONSHIP BETWEEN ON-LINE CONTENT CREATION AND TYPE OF TV VIEWING). JOURNAL OF CULTURE-COMMUNICATION STUDIES, 13(20 (52)), 143-168. SID. https://sid.ir/paper/213454/en

Vancouver: Copy

ROSHANDEL ARBATANI TAHER, KUHI AHMAD. MEDIA CONVERGENCE (THE RELATIONSHIP BETWEEN ON-LINE CONTENT CREATION AND TYPE OF TV VIEWING). JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2013;13(20 (52)):143-168. Available from: https://sid.ir/paper/213454/en

IEEE: Copy

TAHER ROSHANDEL ARBATANI, and AHMAD KUHI, “MEDIA CONVERGENCE (THE RELATIONSHIP BETWEEN ON-LINE CONTENT CREATION AND TYPE OF TV VIEWING),” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 13, no. 20 (52), pp. 143–168, 2013, [Online]. Available: https://sid.ir/paper/213454/en

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