IDENTIFICATION OF MARKETING APPROACHES IN LITERARY TOURISM (A CASE STUDY OF NEYSHABOUR IN MASHAD)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GHADAMGAHI S.N.; GHADERI E.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2018 | Volume:8 | Issue:27 Page(s): 99-110

Download Full-Text

Persian Verion

View:

890

Download:

Cites:

Information Journal Paper

Title

IDENTIFICATION OF MARKETING APPROACHES IN LITERARY TOURISM (A CASE STUDY OF NEYSHABOUR IN MASHAD)

Author(s)

GHADAMGAHI S.N. | GHADERI E. | Issue Writer Certificate

Keywords

LITERARY TOURISMQ1

CULTURAL TOURISMQ2

TOURISM MARKETINGQ2

NEYSHABURQ2

KHORASANQ3

Abstract

One type of tourism is LITERARY TOURISM which can be considered as one of the clusters of culture and tourism that includes writers, related places of stories and books, literary festivals, films and media productions, and so on. Due to the cultural and literary richness of Iran, this country is one of the most prominent areas in this field that can benefit from this intangible heritage. Neyshabour, which is located in Iran, is literally a privileged and famous place and this city can be considered for developing this branch of tourism but, despite its high capacity, LITERARY TOURISM in NEYSHABUR does not still suffice. In this research, using qualitative method and focus group technique, solutions were identified for marketing of LITERARY TOURISM in NEYSHABUR, which included six categories: (a) creation of advertising bases, (b) directing of passengers who travel to Mshad towards NEYSHABUR, (c) to conduct literary festivals, (d) familiarization of the residents of Neishabour with tourism capacities, (e) designing and making souvenirs related to the literature of Neyshabour and finally (f) designing games appropriate to the LITERARY TOURISM of NEYSHABUR.

Cites

No record.

References

No record.

Cite

APA: Copy

GHADAMGAHI, S.N., & GHADERI, E.. (2018). IDENTIFICATION OF MARKETING APPROACHES IN LITERARY TOURISM (A CASE STUDY OF NEYSHABOUR IN MASHAD). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 8(27 ), 99-110. SID. https://sid.ir/paper/214196/en

Vancouver: Copy

GHADAMGAHI S.N., GHADERI E.. IDENTIFICATION OF MARKETING APPROACHES IN LITERARY TOURISM (A CASE STUDY OF NEYSHABOUR IN MASHAD). GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2018;8(27 ):99-110. Available from: https://sid.ir/paper/214196/en

IEEE: Copy

S.N. GHADAMGAHI, and E. GHADERI, “IDENTIFICATION OF MARKETING APPROACHES IN LITERARY TOURISM (A CASE STUDY OF NEYSHABOUR IN MASHAD),” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 8, no. 27 , pp. 99–110, 2018, [Online]. Available: https://sid.ir/paper/214196/en

Related Journal Papers