DEVELOPING THE TOURISM STRATEGY OF NAZARABAD USING SWOT MODEL

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GAROUSI A.R.; TAVAKKOLI M.; ALAVI S.A.

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Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2016 | Volume:5 | Issue:20 Page(s): 121-136

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Information Journal Paper

Title

DEVELOPING THE TOURISM STRATEGY OF NAZARABAD USING SWOT MODEL

Author(s)

GAROUSI A.R. | TAVAKKOLI M. | ALAVI S.A. | Issue Writer Certificate

Keywords

TOURISMQ2

STRATEGYQ2

SWOTQ2

NAZARABADQ1

Abstract

Today TOURISM industry is a permanent source of income for cities. Thus this industry can be used as a means for developing cities through strengthening the appropriate potentials. NAZARABAD can be regarded as a suitable area for TOURISM development as well as increasing income and employment in the city. This research is a descriptive-analytical study in which a practical approach to data collection namely the library and the field study has been used. The main objective of this study was to analyze and identify the strengths and weaknesses and the opportunities and threats of the TOURISM industry in NAZARABAD using SWOT model. SWOT analysis results indicated that the strengths, weaknesses, opportunity and threats are 4.58, 4.39, 4.16, and 4.04 respectively. According to the results of SWOT model, the competitive activist STRATEGY or SO is in the first order of priority, and WO STRATEGY or strategies are in the second order. Defensive strategies (WT) and conservative (ST) are also the next ones. It can be concluded that in the tourist town of NAZARABAD, the effective STRATEGY which can be developed is providing opportunities to improve the situation of TOURISM in NAZARABAD.

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APA: Copy

GAROUSI, A.R., TAVAKKOLI, M., & ALAVI, S.A.. (2016). DEVELOPING THE TOURISM STRATEGY OF NAZARABAD USING SWOT MODEL. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 5(20), 121-136. SID. https://sid.ir/paper/214220/en

Vancouver: Copy

GAROUSI A.R., TAVAKKOLI M., ALAVI S.A.. DEVELOPING THE TOURISM STRATEGY OF NAZARABAD USING SWOT MODEL. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2016;5(20):121-136. Available from: https://sid.ir/paper/214220/en

IEEE: Copy

A.R. GAROUSI, M. TAVAKKOLI, and S.A. ALAVI, “DEVELOPING THE TOURISM STRATEGY OF NAZARABAD USING SWOT MODEL,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 5, no. 20, pp. 121–136, 2016, [Online]. Available: https://sid.ir/paper/214220/en

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