THE IMPACT OF INTERNET MARKETING ON TOURISM PERFORMANCE (CASE STUDY: TRAVEL AND TOURISM AGENCIES IN EAST AZERBAIJAN PROVINCE)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GHAREHBIGLO H.; SHADIDIZAJI B.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2012 | Volume:1 | Issue:1 Page(s): 145-161

Download Full-Text

Persian Verion

View:

2,911

Download:

Cites:

Information Journal Paper

Title

THE IMPACT OF INTERNET MARKETING ON TOURISM PERFORMANCE (CASE STUDY: TRAVEL AND TOURISM AGENCIES IN EAST AZERBAIJAN PROVINCE)

Author(s)

GHAREHBIGLO H. | SHADIDIZAJI B. | Issue Writer Certificate

Keywords

INTERNET MARKETINGQ2

TOURISMQ2

PROMOTIONAL ACTIVITIESQ2

TRADE ACTIVITIESQ2

DATABASE ACTIVITIESQ2

Abstract

The main objective of this study is to examine the impact of INTERNET MARKETING on TOURISM performance in the travel and tourist agencies in East Azerbaijan province. This study is an applied one and in terms of research methods, is a descriptive study (survey- analytic). The population of this study includes all travel and tourist agencies in East Azerbaijan province. Data collection in this study is done by using a questionnaire made by authors. After pre-test and ensuring about high reliability (Cronbach's alpha) of questionnaires, due to the limited number of travel and tourist agencies, 197 questionnaires were distributed among all agencies, which 168 questionnaires were collected and analyzed. For data analysis, SPSS software was used in both descriptive and inferential statistics. In the descriptive statistics section, data by using mean, standard deviation, maximum and minimum value were analyzed and in the inferential statistics section, data were analyzed by using Pearson correlation and multiple regressions with enter method. Results of the research hypotheses indicated that there is a significant positive relationship between the PROMOTIONAL ACTIVITIES, trade, database and TOURISM performance.

Cites

THE ROLE OF INTERNET MARKETING IN THE CREATION OF NEW MARKETS WITH AN EMPHASIS ON THE VIRTUAL TOURISM (CASE STUDY: QESHM ISLAND)

References

Cite

APA: Copy

GHAREHBIGLO, H., & SHADIDIZAJI, B.. (2012). THE IMPACT OF INTERNET MARKETING ON TOURISM PERFORMANCE (CASE STUDY: TRAVEL AND TOURISM AGENCIES IN EAST AZERBAIJAN PROVINCE). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 1(1), 145-161. SID. https://sid.ir/paper/214358/en

Vancouver: Copy

GHAREHBIGLO H., SHADIDIZAJI B.. THE IMPACT OF INTERNET MARKETING ON TOURISM PERFORMANCE (CASE STUDY: TRAVEL AND TOURISM AGENCIES IN EAST AZERBAIJAN PROVINCE). GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2012;1(1):145-161. Available from: https://sid.ir/paper/214358/en

IEEE: Copy

H. GHAREHBIGLO, and B. SHADIDIZAJI, “THE IMPACT OF INTERNET MARKETING ON TOURISM PERFORMANCE (CASE STUDY: TRAVEL AND TOURISM AGENCIES IN EAST AZERBAIJAN PROVINCE),” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 1, no. 1, pp. 145–161, 2012, [Online]. Available: https://sid.ir/paper/214358/en

Related Journal Papers