Supply Chain Integration and its Impact on the Sustainability of Export and Marketing Development in Tourism Industry, Focusing on the Role of Agencies (A Case Study of Tabriz Travel Agencies)

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Sarvari Laleh Homa; Gharebiglu Hosein; ABCHAR BEHJAT

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Paper Information

Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2019 | Volume:8 | Issue:32 Page(s): 1-15

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Information Journal Paper

Title

Supply Chain Integration and its Impact on the Sustainability of Export and Marketing Development in Tourism Industry, Focusing on the Role of Agencies (A Case Study of Tabriz Travel Agencies)

Author(s)

Sarvari Laleh Homa | Gharebiglu Hosein | ABCHAR BEHJAT | Issue Writer Certificate

Keywords

supply chainQ1

sustainability of export development and marketingQ1

tourism industryQ2

Abstract

Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive industry environment compels tourism-based firms to look for new ways to improve their competitive advantages. Effective tourism supply chain management is one of the strategies that tourism-oriented companies can pursue. The present article examines supply chain integration and its impact on sustainability of export development and marketing in the tourism industry as a factor to boost tourism production and increase the number of tourists as well the importance of revenue generation. The target population of this study included the employees of travel agencies in Tabriz who were selected using Morgan table and cluster sampling. The data collection tool was a researcher-made questionnaire. The research is a descriptive correlational one and it is applied in terms of its purpose. The SPSS software and regression tests were used to analyze the data. The obtained results showed that supply chain integration variable can predict 67% of the dependent variable ‘ export sustainability’ and 60% of the dependent variable ‘ marketing in tourism industry’ .

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APA: Copy

Sarvari Laleh, Homa, Gharebiglu, Hosein, & ABCHAR, BEHJAT. (2019). Supply Chain Integration and its Impact on the Sustainability of Export and Marketing Development in Tourism Industry, Focusing on the Role of Agencies (A Case Study of Tabriz Travel Agencies). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 8(32 ), 1-15. SID. https://sid.ir/paper/214363/en

Vancouver: Copy

Sarvari Laleh Homa, Gharebiglu Hosein, ABCHAR BEHJAT. Supply Chain Integration and its Impact on the Sustainability of Export and Marketing Development in Tourism Industry, Focusing on the Role of Agencies (A Case Study of Tabriz Travel Agencies). GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2019;8(32 ):1-15. Available from: https://sid.ir/paper/214363/en

IEEE: Copy

Homa Sarvari Laleh, Hosein Gharebiglu, and BEHJAT ABCHAR, “Supply Chain Integration and its Impact on the Sustainability of Export and Marketing Development in Tourism Industry, Focusing on the Role of Agencies (A Case Study of Tabriz Travel Agencies),” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 8, no. 32 , pp. 1–15, 2019, [Online]. Available: https://sid.ir/paper/214363/en

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