AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM

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AGHAJAN V.; ABEDI H.; BEHBOODI O.

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Journal: GEOGRAPHICAL JOURNAL OF TOURISM SPACE Year:2014 | Volume:3 | Issue:10 Page(s): 39-51

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Title

AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM

Author(s)

AGHAJAN V. | ABEDI H. | BEHBOODI O. | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ2

CUSTOMER ORIENTATIONQ2

COMPETITOR ORIENTATIONQ2

INTERFUNCTIONAL COORDINATIONQ2

TOURISMQ2

Abstract

According to Iran's capacity in TOURISM, this industry can be improved in our country. Taking advantages of effective tools and parameters of marketing including MARKET ORIENTATION is one of the factors for achieving this goal. This study examines the role of MARKET ORIENTATION on the development of TOURISM in Lorestan1.Therefore, to be ensured that the hypotheses were model based, the researcher distributed reliable and valid questionnaires among 50 participants which were about the administrators of TOURISM organizations in Lorestan. The analysis of gathered data was based on an analysis approach. The results revealed that MARKET ORIENTATION had a significant effect on the development of TOURISM in the area.

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APA: Copy

AGHAJAN, V., ABEDI, H., & BEHBOODI, O.. (2014). AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM. GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 3(10), 39-51. SID. https://sid.ir/paper/214387/en

Vancouver: Copy

AGHAJAN V., ABEDI H., BEHBOODI O.. AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM. GEOGRAPHICAL JOURNAL OF TOURISM SPACE[Internet]. 2014;3(10):39-51. Available from: https://sid.ir/paper/214387/en

IEEE: Copy

V. AGHAJAN, H. ABEDI, and O. BEHBOODI, “AN INVESTIGATION OF THE ROLE OF MARKET ORIENTATION CULTURE IN THE DEVELOPMENT OF TOURISM,” GEOGRAPHICAL JOURNAL OF TOURISM SPACE, vol. 3, no. 10, pp. 39–51, 2014, [Online]. Available: https://sid.ir/paper/214387/en

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