THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES

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SHOKOHYAR S.; KAVYANI H.; FATHABADI H.; ZAFARI SH.; ROUHI J.; HADAVAND AHMADI R.

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Journal: JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM) Year:2016 | Volume:5 | Issue:3 (19) Page(s): 45-50

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Title

THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES

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Keywords

STRATEGIC THINKING

QUALITY OF HEALTHCARE

SERVQUAL MODEL

LIEDTKA MODEL

Abstract

Introduction: Improving the quality of medical services in hospitals and health centers requires planning and understanding of environmental opportunities and threats. The aim of the present study was to determine the correlation between the STRATEGIC THINKING and the quality of health services.Materials & Methods: In this descriptive-correlational study, 92 staff members of Takht Jamshid hospital in 1394 were chosen based on the Morgan table with Stratified - random method. Data were collected through “Servqual Scale" and “STRATEGIC THINKING Questionnaire". The reliability of the questionnaires were confirmed using Cranach's alpha coefficient. Data was analyzed using SPSS/19.Findings: The results showed a significant positive correlation between the STRATEGIC THINKING and the quality of health services (r=0.546). In addition, the STRATEGIC THINKING and the quality of services in the target hospital was more than the medium.Conclusion: It is believed that increase in the STRATEGIC THINKING will enhance the quality of services. Therefore, it is suggested that managers of hospitals and medical centers uses STRATEGIC THINKING.

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APA: Copy

SHOKOHYAR, S., KAVYANI, H., FATHABADI, H., ZAFARI, SH., ROUHI, J., & HADAVAND AHMADI, R.. (2016). THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES. JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM), 5(3 (19)), 45-50. SID. https://sid.ir/paper/215750/en

Vancouver: Copy

SHOKOHYAR S., KAVYANI H., FATHABADI H., ZAFARI SH., ROUHI J., HADAVAND AHMADI R.. THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES. JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM)[Internet]. 2016;5(3 (19)):45-50. Available from: https://sid.ir/paper/215750/en

IEEE: Copy

S. SHOKOHYAR, H. KAVYANI, H. FATHABADI, SH. ZAFARI, J. ROUHI, and R. HADAVAND AHMADI, “THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES,” JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM), vol. 5, no. 3 (19), pp. 45–50, 2016, [Online]. Available: https://sid.ir/paper/215750/en

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