The Necessity of Realizing a Macro Export Development Strategy: Investigating Iran's Tea Export Marketing Strategies

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FAROKHBAKHT FOOMANI ALIREZA; MIRABI VAHIDREZA; BAZAEE GHASEMALI; AMIRAN HEYDAR

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Journal: International Relations Researches Year:2019 | Volume:8 | Issue:4 (30) Page(s): 249-276

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Title

The Necessity of Realizing a Macro Export Development Strategy: Investigating Iran's Tea Export Marketing Strategies

Author(s)

FAROKHBAKHT FOOMANI ALIREZA | MIRABI VAHIDREZA | BAZAEE GHASEMALI | AMIRAN HEYDAR | Issue Writer Certificate

Keywords

Marketing strategyQ1

export performanceQ1

Non-oil ExportQ2

Strategic tea productQ1

Abstract

Today, international relations have greatly influenced the trade relations between countries. In the context of relations and negotiations between governments, economic issues, in particular trade, are of great significance. As developed countries have succeeded sustaining economic growth through the trade export development strategy. In this regard, the export of agricultural products can contribute to the country's sustainable development and reduction of oil reliance. Among the agricultural products produced in Iran, tea was also a strategic product that Iran has been able to gain from the foreign market in recent years.; However, by adopting appropriate marketing strategies, international market share and foreign currency earnings can be achieved. To this end, the effect of marketing strategies on the export function of tea was considered as a goal. research is applied and in terms of data collection is a survey-correlation type. To collect the data, the questionnaires were distributed through a targeted quota sampling among experts of the public and private sectors of the tea industry, and for testing the model, a path analysis using Amos software was used. The results of the confirmatory factor analysis showed that the fitting indices of the models were acceptable and all the hypotheses were confirmed by path analysis. Therefore, for the comprehensive and sustainable development of exports, one must include strategies (based on the best path) for market penetration and development (attending related exhibitions in the target country and inviting and targeting merchants), entering the foreign market (Direct export-business partner), pricing, promotion, product differentiation and distribution.

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APA: Copy

FAROKHBAKHT FOOMANI, ALIREZA, MIRABI, VAHIDREZA, BAZAEE, GHASEMALI, & AMIRAN, HEYDAR. (2019). The Necessity of Realizing a Macro Export Development Strategy: Investigating Iran's Tea Export Marketing Strategies. INTERNATIONAL RELATIONS RESEARCH QUARTERLY, 8(4 (30) ), 249-276. SID. https://sid.ir/paper/216150/en

Vancouver: Copy

FAROKHBAKHT FOOMANI ALIREZA, MIRABI VAHIDREZA, BAZAEE GHASEMALI, AMIRAN HEYDAR. The Necessity of Realizing a Macro Export Development Strategy: Investigating Iran's Tea Export Marketing Strategies. INTERNATIONAL RELATIONS RESEARCH QUARTERLY[Internet]. 2019;8(4 (30) ):249-276. Available from: https://sid.ir/paper/216150/en

IEEE: Copy

ALIREZA FAROKHBAKHT FOOMANI, VAHIDREZA MIRABI, GHASEMALI BAZAEE, and HEYDAR AMIRAN, “The Necessity of Realizing a Macro Export Development Strategy: Investigating Iran's Tea Export Marketing Strategies,” INTERNATIONAL RELATIONS RESEARCH QUARTERLY, vol. 8, no. 4 (30) , pp. 249–276, 2019, [Online]. Available: https://sid.ir/paper/216150/en

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