University Branding; New Necessity of Higher Education (Case Study: Karaj Branch of Payame Noor University)

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RAHIMIAN A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Management and Planning in Educational Systems Year:2018 | Volume:11 | Issue:1 (20) Page(s): 139-158

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Information Journal Paper

Title

University Branding; New Necessity of Higher Education (Case Study: Karaj Branch of Payame Noor University)

Author(s)

RAHIMIAN A. | Issue Writer Certificate

Keywords

University BrandingQ2

High EducationQ1

Payame Noor UniversityQ2

Abstract

In the new era of globalization, economic and cultural openness and multinational companies, and also intensive competition have been started among universities. They maintain or improve their position, and therefore, branding is an important and necessary process for them. By branding, university distinguishes itself from other universities and maintains its survival. This study investigated how to improve the brand of Payam Noor University (Karaj branch). This research is a qualitative approach which uses thematic analysis and data were collected by means of semi-structured interviews. The study population is faculty members of Payam Noor University (Karaj branch), among them, via purposeful sampling, 18 people were selected as informants considering the principles of saturation. Coding process was used to analyze the data. For reliability, test-retest reliability (74%) and the intersubjective agreement method were conducted. Themes in the form of original research findings suggest that it is necessary to consider the following items in order to improve Karaj branch of Payam Noor University: management support and develop strategies, improving the quality of educational services, improving the physical environment of the university, improving university facilities, developing and implementing a comprehensive public relations program, and creating cooperative relationships.

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APA: Copy

RAHIMIAN, A.. (2018). University Branding; New Necessity of Higher Education (Case Study: Karaj Branch of Payame Noor University). JOURNAL OF MANAGEMENT AND PLANNING IN EDUCATIONAL SYSTEMS, 11(1 (20) ), 139-158. SID. https://sid.ir/paper/218010/en

Vancouver: Copy

RAHIMIAN A.. University Branding; New Necessity of Higher Education (Case Study: Karaj Branch of Payame Noor University). JOURNAL OF MANAGEMENT AND PLANNING IN EDUCATIONAL SYSTEMS[Internet]. 2018;11(1 (20) ):139-158. Available from: https://sid.ir/paper/218010/en

IEEE: Copy

A. RAHIMIAN, “University Branding; New Necessity of Higher Education (Case Study: Karaj Branch of Payame Noor University),” JOURNAL OF MANAGEMENT AND PLANNING IN EDUCATIONAL SYSTEMS, vol. 11, no. 1 (20) , pp. 139–158, 2018, [Online]. Available: https://sid.ir/paper/218010/en

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