Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market

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Hozouri somayeh; abdolvand Mohammadail

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:12 | Issue:37 Page(s): 19-30

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Information Journal Paper

Title

Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market

Author(s)

Hozouri somayeh | abdolvand Mohammadail | Issue Writer Certificate

Keywords

project MarketingQ1

knowledge managementQ1

customer knowledgeQ2

buyer –seller relationshipsQ1

trading MarketQ1

Abstract

The main objective of this research is to evaluate the factors affecting project Marketing on buyer– seller relationships in the trading Market. The method used in this research is applied in terms of purpose and descriptive, survey and correlation nature. The statistical population of this research was Q (311), using random sampling method. To determine the reliability of the questionnaire, the Cronbach's alpha coefficient was 0. 86, which indicates a high level of reliability. To analyze the data, factor analysis and structural equation analysis using Spss software and other relevant tests, which are described in detail in this study, were analyzed to identify each of the components and sub-components To make The results indicate that this research consists of 5 main components of service market (with 7 questions), knowledge management (with 3 questions), specific project Marketing features (with 3 questions), The main features of project Marketing (with 4 questions), foregoing market (with 4 questions) And a total of 21 sub-criteria. By using structural equation is method and designing a specific questionnaire, effective factors of project Marketing on buyer – seller relationships in the trading Market were ranked and prioritized. Finally, among the 21 existing subsets of “ specific project Marketing features” (by a factor of 0. 99) ranked highest and “ foreign market” , and “ service market” (by a factor of 0. 89 and 0. 87) the second and third priorities ranked.

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APA: Copy

Hozouri, somayeh, & abdolvand, Mohammadail. (2018). Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market. JOURNAL OF MARKETING MANAGEMENT, 12(37 ), 19-30. SID. https://sid.ir/paper/218818/en

Vancouver: Copy

Hozouri somayeh, abdolvand Mohammadail. Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;12(37 ):19-30. Available from: https://sid.ir/paper/218818/en

IEEE: Copy

somayeh Hozouri, and Mohammadail abdolvand, “Identification and ranking of effective factors in project marketing on buyer-seller relationships in the trading Market,” JOURNAL OF MARKETING MANAGEMENT, vol. 12, no. 37 , pp. 19–30, 2018, [Online]. Available: https://sid.ir/paper/218818/en

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