Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry

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Alilou Parviz; Saeidnia Hamidreza; BADIZADEH ALI

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:12 | Issue:37 Page(s): 31-45

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Title

Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry

Author(s)

Alilou Parviz | Saeidnia Hamidreza | BADIZADEH ALI | Issue Writer Certificate

Keywords

Brand Value-CreationQ1

Textile IndustryQ1

Abstract

In case an organization fails to create value for its customers, such organization will gradually, be withdrawn from the minds and tongues of the customers and be faded from the marketplace. The most important aspect of customer-orientation is value creation. Value creation for the customer and formation of competitive advantage for the organization are corresponding to each other and whenever the former is achieved, the latter will also be met. Considering the challenges faced by in production industries and vulnerability of several industrial units due to failure to take benefit from competitive advantage in global trade field, focusing role of brand and Brand Value-Creation are of significant importance. The purpose of this study is to design the model to clarify Brand Value-Creation determinants in Iranian Textile Industry. The methodology applied in this study is of qualitative nature. Meanwhile, the technique used to collect and analyze data was determined as the method based on data-oriented theory. In this part, initially the information and data was collected as open codes through conducting specialty interviews with academics and industrial practitioners; further the study data was classified and refined through establishing connection among micro and macro discussions and eventually the same was validated and finally edited. In the suggested model of value creation aspects, the four aspects of customer, competitors, organization and society were presented.

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APA: Copy

Alilou, Parviz, Saeidnia, Hamidreza, & BADIZADEH, ALI. (2018). Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry. JOURNAL OF MARKETING MANAGEMENT, 12(37 ), 31-45. SID. https://sid.ir/paper/218819/en

Vancouver: Copy

Alilou Parviz, Saeidnia Hamidreza, BADIZADEH ALI. Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;12(37 ):31-45. Available from: https://sid.ir/paper/218819/en

IEEE: Copy

Parviz Alilou, Hamidreza Saeidnia, and ALI BADIZADEH, “Designing a Model to clarify Brand Value-creation Determinants in Iranian Textile Industry,” JOURNAL OF MARKETING MANAGEMENT, vol. 12, no. 37 , pp. 31–45, 2018, [Online]. Available: https://sid.ir/paper/218819/en

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