The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions

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abdolvand Mohammadail; naeimi nejad arezoo; MOHAMMADZADEH ALI

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:13 | Issue:39 Page(s): 1-18

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Information Journal Paper

Title

The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions

Author(s)

abdolvand Mohammadail | naeimi nejad arezoo | MOHAMMADZADEH ALI | Issue Writer Certificate

Keywords

Green hotelQ1

AttitudeQ1

Willingness to payQ1

Revisit intention WOMQ1

Quality attributesQ1

Abstract

Purpose: The purpose of this paper is to investigate The Attitude of consumers about Green hotels: how a Green hotel image can influence Willingness to pay and Revisit intention. Design/Methodology/Approach: A quantitative research methodology using a questionnaire has been proposed. To test the model developed we used the Structural equations model (SEM) approach. As noted, all constructs were assessed using 5-point Likert type scales. Findings: The consumers using hotel services are conscious about environmentally friendly practices in IRAN. They patronize the hotels that have adapted green practices though not compromising on service quality. The consumers would prefer to use lodging that follows these practices with willing to pay extra for these services. Also Attitude of consumers about Green hotels that effect on positive word of mouth and revisit intention.

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APA: Copy

abdolvand, Mohammadail, naeimi nejad, arezoo, & MOHAMMADZADEH, ALI. (2018). The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions. JOURNAL OF MARKETING MANAGEMENT, 13(39 ), 1-18. SID. https://sid.ir/paper/218890/en

Vancouver: Copy

abdolvand Mohammadail, naeimi nejad arezoo, MOHAMMADZADEH ALI. The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;13(39 ):1-18. Available from: https://sid.ir/paper/218890/en

IEEE: Copy

Mohammadail abdolvand, arezoo naeimi nejad, and ALI MOHAMMADZADEH, “The impact of customers' attitudes towards green hotels on their willingness to pay and their recurrence intentions,” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 39 , pp. 1–18, 2018, [Online]. Available: https://sid.ir/paper/218890/en

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