The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Ghorbani Dinani Hasan; Fatahi Rahele; Jouzdani Maryam

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:13 | Issue:39 Page(s): 98-111

Download Full-Text

Persian Verion

View:

699

Download:

Cites:

Information Journal Paper

Title

The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan)

Author(s)

Ghorbani Dinani Hasan | Fatahi Rahele | Jouzdani Maryam | Issue Writer Certificate

Keywords

Brand EquityQ1

Operational ServicesQ1

Personal ServicesQ1

Technical ServicesQ1

Value-added ServicesQ1

Abstract

Purpose: The purpose of this research is to evaluate the Brand Equity from the perspective of services (including technical, personal and Operational Services), taking into account the valueadded services variable. Methodology: By using the findings, this study is applied to solve existing problems. Therefore, considering issues such as finding the problem and its solution, the nature of this research can be regarded as an applied research, and since the article advances through the collection of information obtained from the questionnaire, it can be considered as a survey one. Also, given the purpose, it is an applied study. The statistical population of the study comprised wholesalers of carbonated soft drinks in Isfahan. To determine the reliability of the test, Cronbach's alpha method was used using Smart PLS software. Research Results: The results of this research indicate a positive and significant relationship between all services (technical, personal and operational), and the quality of brand value services on Brand Equity. Also, these results highlighted the significant role of Technical Services in obtaining customer satisfaction. In contrast, regarding Personal Services, it was observed that manufacturers have their specific shortcomings in obtaining customer satisfaction. Limitations of the Research: The relevant limitations can be related to the generalizations of the findings, the expenditure and time consumption of relevant studies, and finally the reluctance of some respondents to provide the information sought. Managerial Applications of the Research: It is suggested that manufacturers and service providers improve their Personal Services in order to obtain customer satisfaction, which in turn, will increase the company's profitability. Due to limitations of Internet usage, online ordering and reluctance of some customers, it is necessary to provide a suitable ground for customers to use the Internet and make it a super value-added option. Research Innovation: This research focuses on how services are provided by a manufacturer, and since it is somehow an intangible issue, relevant researchers have rarely investigated it.

Cites

No record.

References

No record.

Cite

APA: Copy

Ghorbani Dinani, Hasan, Fatahi, Rahele, & Jouzdani, Maryam. (2018). The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan). JOURNAL OF MARKETING MANAGEMENT, 13(39 ), 98-111. SID. https://sid.ir/paper/218893/en

Vancouver: Copy

Ghorbani Dinani Hasan, Fatahi Rahele, Jouzdani Maryam. The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;13(39 ):98-111. Available from: https://sid.ir/paper/218893/en

IEEE: Copy

Hasan Ghorbani Dinani, Rahele Fatahi, and Maryam Jouzdani, “The Impact of Value-Added Services on Bran`s Quality and Equity in the Beverages Industry (Case Study: Zamzam Beverages Factory, Isfahan),” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 39 , pp. 98–111, 2018, [Online]. Available: https://sid.ir/paper/218893/en

Related Journal Papers