The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers

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Rostampour Yusuf; bargi moghaddam Jafar; Sharafi Hosein

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Journal: JOURNAL OF MARKETING MANAGEMENT Year:2018 | Volume:13 | Issue:38 Page(s): 87-96

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Title

The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers

Author(s)

Rostampour Yusuf | bargi moghaddam Jafar | Sharafi Hosein | Issue Writer Certificate

Keywords

relationship commitmentQ1

conflict resolutionQ1

customer satisfactionQ1

sporting goodsQ1

Abstract

The purpose of this research is to investigate the relationship between relationship commitment and conflict resolution with customer satisfaction of sporting goods. The present research is applied in terms of its purpose and is a descriptive-correlative research in terms of its nature. The statistical population consisted of all people who were referred to sporting goods stores to buy them. Sample size was selected based on estimated precautionary measures of 345 people. To collect data, relationship commitment questionnaire and dispute resolution questionnaire (0/76) with commitment reliability coefficient (76/0), conflict resolution (84/0), and residual customer satisfaction (2011) with coefficient of reliability of 0, 87 were used. Validity of the questionnaires was confirmed by qualified professors. Data analysis was performed using descriptive statistics and Cronbach's alpha, Kolmogorov Simonov, one-sample t-test, independent t-test, Pearson correlation coefficient, and ANOVA. All analyzes were performed at P <0. 05 and P≤ 0. 01, using SPSS software version 22. The findings showed that there is a positive and significant relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers, and the status of relationship commitment and elimination of conflict from the viewpoint of the customers of sporting goods is undesirable. Also, demographic results showed that the satisfaction of individuals over 47 years of age and above the commitment and resolution of conflicts by sellers is lower than other ages.

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APA: Copy

Rostampour, Yusuf, bargi moghaddam, Jafar, & Sharafi, Hosein. (2018). The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers. JOURNAL OF MARKETING MANAGEMENT, 13(38 ), 87-96. SID. https://sid.ir/paper/218932/en

Vancouver: Copy

Rostampour Yusuf, bargi moghaddam Jafar, Sharafi Hosein. The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2018;13(38 ):87-96. Available from: https://sid.ir/paper/218932/en

IEEE: Copy

Yusuf Rostampour, Jafar bargi moghaddam, and Hosein Sharafi, “The relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers,” JOURNAL OF MARKETING MANAGEMENT, vol. 13, no. 38 , pp. 87–96, 2018, [Online]. Available: https://sid.ir/paper/218932/en

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