INVESTIGATING THE IMPACT OF SELECTED FACTORS ON CONSUMER GREEN PURCHASE INTENTION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

NAKHAEI A.; KHEIRY B.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2012 | Volume:7 | Issue:15 Page(s): 105-130

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

3,569

Download:

Cites:

Information Journal Paper

Title

INVESTIGATING THE IMPACT OF SELECTED FACTORS ON CONSUMER GREEN PURCHASE INTENTION

Author(s)

NAKHAEI A. | KHEIRY B. | Issue Writer Certificate

Keywords

GREEN MARKETINGQ2

PURCHASE INTENTIONQ1

SUBJECTIVE NORMSQ1

PERCEIVED CONSUMER EFFECTIVENESSQ2

MARKETING COMMUNICATIONQ2

ENVIRONMENTAL KNOWLEDGEQ1

PAST EXPERIENCESQ2

Abstract

The growing global public concern and awareness for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental issues. While green issues and social responsibility are becoming important to consumers, it is necessary to understand which factors influence on purchase decisions for environmentally friendly products. Considering that PURCHASE INTENTION is known as a good predictor of behavior, the main objective of this study is to investigate the impact of selected factors on consumers PURCHASE INTENTION for green products. The data were collected on a Qazvinian sample using a structured questionnaire. A total of 400 questionnaires were completed and used for data analysis. The data were analyzed applying LISREL and SPSS software. The results reveal that consumer PURCHASE INTENTION for green products affected by green brands, MARKETING COMMUNICATION activities; attitude based on more MARKETING COMMUNICATION, ENVIRONMENTAL KNOWLEDGE and PERCEIVED CONSUMER EFFECTIVENESS.

Cites

References

Cite

APA: Copy

NAKHAEI, A., & KHEIRY, B.. (2012). INVESTIGATING THE IMPACT OF SELECTED FACTORS ON CONSUMER GREEN PURCHASE INTENTION. JOURNAL OF MARKETING MANAGEMENT, 7(15), 105-130. SID. https://sid.ir/paper/218981/en

Vancouver: Copy

NAKHAEI A., KHEIRY B.. INVESTIGATING THE IMPACT OF SELECTED FACTORS ON CONSUMER GREEN PURCHASE INTENTION. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2012;7(15):105-130. Available from: https://sid.ir/paper/218981/en

IEEE: Copy

A. NAKHAEI, and B. KHEIRY, “INVESTIGATING THE IMPACT OF SELECTED FACTORS ON CONSUMER GREEN PURCHASE INTENTION,” JOURNAL OF MARKETING MANAGEMENT, vol. 7, no. 15, pp. 105–130, 2012, [Online]. Available: https://sid.ir/paper/218981/en

Related Journal Papers