DESIGNING STRUCTURAL EQUATION MODEL OF COMPETITIVENESS IN LEVEL OF DEPARTMENTS OF INSURANCE COMPANIES IN TEHRAN

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ABBASI M.R.; RAHIMIKOLOOR H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2012 | Volume:7 | Issue:14 Page(s): 75-88

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Title

DESIGNING STRUCTURAL EQUATION MODEL OF COMPETITIVENESS IN LEVEL OF DEPARTMENTS OF INSURANCE COMPANIES IN TEHRAN

Author(s)

ABBASI M.R. | RAHIMIKOLOOR H. | Issue Writer Certificate

Keywords

COMPETITIVENESSQ2

CONFIRMATORY FACTOR ANALYSISQ1

SEMQ1

INSURANCEQ2

Abstract

In the era of growing globalization COMPETITIVENESS has been considered as a major issue among policy makers at different levels. In this paper we first review the research background, and study the factors affecting COMPETITIVENESS. Then, using the CONFIRMATORY FACTOR ANALYSIS technique, we identify a set of indices affecting COMPETITIVENESS; classify them in three main indices (Environmental, Inter-organizational and Creating Perceptual Values Factors) and in the next stage, using Structural Equation Modeling (SEM) the kind of relationship between new structure and indices affecting the COMPETITIVENESS is studied so that while explaining conceptual model of COMPETITIVENESS, the COMPETITIVENESS domestic model is presented. The present study data has been collected from the INSURANCE companies based in Tehran from among a 138 INSURANCE expert. To analyze the data, we have used Lisrel software.The results of the research modified model have identified the factor creating conceptual value of the first importance. These results show that inter-organizational and environmental factors are of the next level of importance. Hence, the proposed model in this study has been different from its theoretical model.

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APA: Copy

ABBASI, M.R., & RAHIMIKOLOOR, H.. (2012). DESIGNING STRUCTURAL EQUATION MODEL OF COMPETITIVENESS IN LEVEL OF DEPARTMENTS OF INSURANCE COMPANIES IN TEHRAN. JOURNAL OF MARKETING MANAGEMENT, 7(14), 75-88. SID. https://sid.ir/paper/218989/en

Vancouver: Copy

ABBASI M.R., RAHIMIKOLOOR H.. DESIGNING STRUCTURAL EQUATION MODEL OF COMPETITIVENESS IN LEVEL OF DEPARTMENTS OF INSURANCE COMPANIES IN TEHRAN. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2012;7(14):75-88. Available from: https://sid.ir/paper/218989/en

IEEE: Copy

M.R. ABBASI, and H. RAHIMIKOLOOR, “DESIGNING STRUCTURAL EQUATION MODEL OF COMPETITIVENESS IN LEVEL OF DEPARTMENTS OF INSURANCE COMPANIES IN TEHRAN,” JOURNAL OF MARKETING MANAGEMENT, vol. 7, no. 14, pp. 75–88, 2012, [Online]. Available: https://sid.ir/paper/218989/en

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