DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN

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SAZVAR AZAM; HOSSEINI MIEZA HASSAN; FARAHMAND MOJGAN

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Journal: Journal of Improvement management Year:2012 | Volume:5 | Issue:3 (14) Page(s): 43-64

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Title

DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN

Author(s)

SAZVAR AZAM | HOSSEINI MIEZA HASSAN | FARAHMAND MOJGAN | Issue Writer Certificate

Keywords

BUSINESS INTELLIGENCEQ2

ELECTRONIC INSURANCEQ2

QUALITY FUNCTION DEPLOYMENTQ2

KANO MODELQ2

Abstract

Successful marketing and setting of ELECTRONIC INSURANCE industry, is an intersectional activity that need lots of infrastructures and IT instruments such as BUSINESS INTELLIGENCE. This study aims to develop a combined model to improve BI level in e-insurance industry and to appear the main critical factors of BUSINESS INTELLIGENCE in Novin insurance Co. Statistical population of this study were top managers and staff of 35 branches of Novin insurance company in Tehran. The research was conducted using a questionnaire comprised of 20 items in 4 dimensions (IT, Staff, Knowledge, Culture and Innovation).Mann-Whitney Test results show a significant gap between perception and expectation in our sample. In the next step, we categorized our indicators in three Kano’s groups and found 5 indicators in (Must be) group with a priority in improvement. Using comprehensive interviews, we illustrate 10 Key Process operations but unfortunately, Novin Co has a better situation compared with competitors only in 4 KPO. Our results suggest new strategies toward a better competitive situation and core competencies.

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APA: Copy

SAZVAR, AZAM, HOSSEINI, MIEZA HASSAN, & FARAHMAND, MOJGAN. (2012). DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN. BEHBOOD MODIRIAT, 5(3 (14)), 43-64. SID. https://sid.ir/paper/220579/en

Vancouver: Copy

SAZVAR AZAM, HOSSEINI MIEZA HASSAN, FARAHMAND MOJGAN. DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN. BEHBOOD MODIRIAT[Internet]. 2012;5(3 (14)):43-64. Available from: https://sid.ir/paper/220579/en

IEEE: Copy

AZAM SAZVAR, MIEZA HASSAN HOSSEINI, and MOJGAN FARAHMAND, “DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN,” BEHBOOD MODIRIAT, vol. 5, no. 3 (14), pp. 43–64, 2012, [Online]. Available: https://sid.ir/paper/220579/en

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