EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL

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MOSHABAKI ASGHAR; REZVANIAN ZADEH MOHAMMAD REZA; KHORAMGAH SAMANEH SADAT

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Journal: Journal of Improvement management Year:2012 | Volume:5 | Issue:3 (14) Page(s): 81-100

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Title

EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL

Author(s)

MOSHABAKI ASGHAR | REZVANIAN ZADEH MOHAMMAD REZA | KHORAMGAH SAMANEH SADAT | Issue Writer Certificate

Keywords

COMPETITIVE INTELLIGENCEQ1

AUTOMOTIVE INDUSTRYQ2

QUALITY FUNCTION DEPLOYMENTQ1

Abstract

Competition is not a force to be taken lightly in the business world. In fact, companies face competition every day. The need for information about this force has been named “competitive information, ” “corporate intelligence, ” “corporate information” and “business intelligence.” Recently, most business people refer to this gathering of information as “COMPETITIVE INTELLIGENCE”. The purpose of CI includes enhancing a firm’s competitiveness while eroding the competitive advantage of its rivals. CI seeks information about the competition while protecting the firm’s proprietary information from outsiders. This study aims to appear the situation of CI factors in auto industries of Iran and improve these indicators using QUALITY FUNCTION DEPLOYMENT model. We found that there are seven dimension of CI in auto industries and it can improved using 10 key elements as out put of QFD model. In addition a competitive matrix was developed in this case.

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APA: Copy

MOSHABAKI, ASGHAR, REZVANIAN ZADEH, MOHAMMAD REZA, & KHORAMGAH, SAMANEH SADAT. (2012). EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL. BEHBOOD MODIRIAT, 5(3 (14)), 81-100. SID. https://sid.ir/paper/220584/en

Vancouver: Copy

MOSHABAKI ASGHAR, REZVANIAN ZADEH MOHAMMAD REZA, KHORAMGAH SAMANEH SADAT. EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL. BEHBOOD MODIRIAT[Internet]. 2012;5(3 (14)):81-100. Available from: https://sid.ir/paper/220584/en

IEEE: Copy

ASGHAR MOSHABAKI, MOHAMMAD REZA REZVANIAN ZADEH, and SAMANEH SADAT KHORAMGAH, “EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL,” BEHBOOD MODIRIAT, vol. 5, no. 3 (14), pp. 81–100, 2012, [Online]. Available: https://sid.ir/paper/220584/en

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