THE EXAMINATION OF THE ROLE OF TENDENCY TO LANGUAGE AND ETHNIC IDENTITY ON THE PREFERENCE OF COMMERCIAL ADVERTISING LANGUAGE

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RASTEGAR KHALED AMIR; GHAZIZADEH MOSTAFA; SAFARABADI FARAHANI IMAN

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Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2011 | Volume:3 | Issue:12 Page(s): 107-123

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Title

THE EXAMINATION OF THE ROLE OF TENDENCY TO LANGUAGE AND ETHNIC IDENTITY ON THE PREFERENCE OF COMMERCIAL ADVERTISING LANGUAGE

Author(s)

RASTEGAR KHALED AMIR | GHAZIZADEH MOSTAFA | SAFARABADI FARAHANI IMAN | Issue Writer Certificate

Keywords

LANGUAGE PREFERENCEQ2

LANGUAGE OF ADVERTISEMENTQ2

ETHNIC IDENTITYQ2

NATIONAL IDENTITYQ2

AZERI LANGUAGEQ2

IDENTITYQ2

ADVERTISEMENTQ2

TABRIZQ2

Abstract

The cultural environment is made up of forces that affect the initial values, feelings, preferences and behaviors and this environment is considered in marketing and advertising. The cultural variables which are considered in marketing research are ethnicity, socioeconomic status, place of birth, ethnicity, LANGUAGE PREFERENCE and competence in a second language. In this study we sought to determine the impact of IDENTITY/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> ETHNIC IDENTITY and LANGUAGE PREFERENCEs on preferred language of commercial ADVERTISEMENTs and audiences' attitudes towards these ADVERTISEMENTs. Among these variables IDENTITY/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> NATIONAL IDENTITY, gender and education were examined as adjustments variables. The population and the language of the study are TABRIZ city and AZERI LANGUAGE respectively. The results of the study indicate that there is a positive attitude toward Azeri ADVERTISEMENTs in Azeri-speaking population. Regarding that most people are willing to use AZERI LANGUAGE so these people prefer Azeri ADVERTISEMENTs.

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APA: Copy

RASTEGAR KHALED, AMIR, GHAZIZADEH, MOSTAFA, & SAFARABADI FARAHANI, IMAN. (2011). THE EXAMINATION OF THE ROLE OF TENDENCY TO LANGUAGE AND ETHNIC IDENTITY ON THE PREFERENCE OF COMMERCIAL ADVERTISING LANGUAGE. JOURNAL OF SOCIOLOGY STUDIES, 3(12), 107-123. SID. https://sid.ir/paper/222481/en

Vancouver: Copy

RASTEGAR KHALED AMIR, GHAZIZADEH MOSTAFA, SAFARABADI FARAHANI IMAN. THE EXAMINATION OF THE ROLE OF TENDENCY TO LANGUAGE AND ETHNIC IDENTITY ON THE PREFERENCE OF COMMERCIAL ADVERTISING LANGUAGE. JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2011;3(12):107-123. Available from: https://sid.ir/paper/222481/en

IEEE: Copy

AMIR RASTEGAR KHALED, MOSTAFA GHAZIZADEH, and IMAN SAFARABADI FARAHANI, “THE EXAMINATION OF THE ROLE OF TENDENCY TO LANGUAGE AND ETHNIC IDENTITY ON THE PREFERENCE OF COMMERCIAL ADVERTISING LANGUAGE,” JOURNAL OF SOCIOLOGY STUDIES, vol. 3, no. 12, pp. 107–123, 2011, [Online]. Available: https://sid.ir/paper/222481/en

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