THE SOCIOLOGICAL STUDY OF EFFECTIVE TACTICS ON VIRAL MARKETING AND ITS EFFECT ON PURCHASING BEHAVIOR (CASE STUDY OF REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE)

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ELMI BIJAN; RAMEZANI MOJTABA

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Paper Information

Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2011 | Volume:3 | Issue:10 Page(s): 125-137

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Title

THE SOCIOLOGICAL STUDY OF EFFECTIVE TACTICS ON VIRAL MARKETING AND ITS EFFECT ON PURCHASING BEHAVIOR (CASE STUDY OF REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE)

Author(s)

ELMI BIJAN | RAMEZANI MOJTABA | Issue Writer Certificate

Keywords

VIRAL MARKETING TACTICQ2

CUSTOMER BEHAVIORQ2

REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCEQ2

Abstract

The purpose of this research is to study the effective factors on viral marketing and its effect on customers' purchasing behavior. The statistical population includes all customers of branches of REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE. The data provided randomly via questionnaire among 384 in a period of one year (90 to 91). To analyze the conceptual model of the research descriptive and inferential statistics were used with SPSS software. The results show that the mentioned tactics have positive and significant effect on viral marketing and customers' purchasing behavior in major retailing. Also, the most effective tactics on viral marketing and customers' purchasing behavior are offering the product and free of charge services.

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References

بررسی رابطه بین تاکتیک های بازاریابی ارتباطی فروشگاه های زنجیرهای و رفتار خرید مشتریان

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APA: Copy

ELMI, BIJAN, & RAMEZANI, MOJTABA. (2011). THE SOCIOLOGICAL STUDY OF EFFECTIVE TACTICS ON VIRAL MARKETING AND ITS EFFECT ON PURCHASING BEHAVIOR (CASE STUDY OF REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE). JOURNAL OF SOCIOLOGY STUDIES, 3(10), 125-137. SID. https://sid.ir/paper/222722/en

Vancouver: Copy

ELMI BIJAN, RAMEZANI MOJTABA. THE SOCIOLOGICAL STUDY OF EFFECTIVE TACTICS ON VIRAL MARKETING AND ITS EFFECT ON PURCHASING BEHAVIOR (CASE STUDY OF REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE). JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2011;3(10):125-137. Available from: https://sid.ir/paper/222722/en

IEEE: Copy

BIJAN ELMI, and MOJTABA RAMEZANI, “THE SOCIOLOGICAL STUDY OF EFFECTIVE TACTICS ON VIRAL MARKETING AND ITS EFFECT ON PURCHASING BEHAVIOR (CASE STUDY OF REFAH CHAIN STORES OF EAST AZERBAIJAN PROVINCE),” JOURNAL OF SOCIOLOGY STUDIES, vol. 3, no. 10, pp. 125–137, 2011, [Online]. Available: https://sid.ir/paper/222722/en

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