THE STUDY OF THE RELATIONSHIP BETWEEN THE ENJOYMENT OF NEW MEDIA AND THE YOUNGER GENERATION'S COMMITMENT TO SOCIAL VALUES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF TABRIZ, EAST AZERBAIJAN SCIENCE AND RESEARCH BRANCH)

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VATANI SONIA; SAEI MANSOUR

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Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2013 | Volume:5 | Issue:18 Page(s): 27-46

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Title

THE STUDY OF THE RELATIONSHIP BETWEEN THE ENJOYMENT OF NEW MEDIA AND THE YOUNGER GENERATION'S COMMITMENT TO SOCIAL VALUES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF TABRIZ, EAST AZERBAIJAN SCIENCE AND RESEARCH BRANCH)

Author(s)

VATANI SONIA | SAEI MANSOUR | Issue Writer Certificate

Keywords

INTERNETQ2

ENJOYMENTQ3

COMMITMENTQ2

SOCIAL VALUESQ3

Abstract

This paper studies the relationship between the amount of new media (INTERNET) and the COMMITMENT of young generation (students) to SOCIAL VALUES. To do this, definitions of values, SOCIAL VALUES, INTERNET, and COMMITMENT to values were provided, and then theories of SOCIAL VALUES and mass media were evaluated. Also, explanatory views of media and SOCIAL VALUES as well as internal and external perspectives were discussed. The population of the study is master students between 22 and 40 years old in Islamic Azad University of Tabriz (Science and Research, East Azerbaijan) in the second semester of the academic year (92-93). The research method is survey and a questionnaire was used to gather data.The results show that, there is a significant and inverse relationship between the ENJOYMENT of INTERNET and appearance, affinity and kinship, social class, modern and traditional standards of coverage, religiosity and particularism. Also, there is a direct and significant relationship between the use of INTERNET and social relations between boys and girls, legalism, wealth- orientedness and accountability.These results suggest that the INTERNET as a media which has specific audience, have influenced students’ SOCIAL VALUES.

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APA: Copy

VATANI, SONIA, & SAEI, MANSOUR. (2013). THE STUDY OF THE RELATIONSHIP BETWEEN THE ENJOYMENT OF NEW MEDIA AND THE YOUNGER GENERATION'S COMMITMENT TO SOCIAL VALUES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF TABRIZ, EAST AZERBAIJAN SCIENCE AND RESEARCH BRANCH). JOURNAL OF SOCIOLOGY STUDIES, 5(18), 27-46. SID. https://sid.ir/paper/222730/en

Vancouver: Copy

VATANI SONIA, SAEI MANSOUR. THE STUDY OF THE RELATIONSHIP BETWEEN THE ENJOYMENT OF NEW MEDIA AND THE YOUNGER GENERATION'S COMMITMENT TO SOCIAL VALUES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF TABRIZ, EAST AZERBAIJAN SCIENCE AND RESEARCH BRANCH). JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2013;5(18):27-46. Available from: https://sid.ir/paper/222730/en

IEEE: Copy

SONIA VATANI, and MANSOUR SAEI, “THE STUDY OF THE RELATIONSHIP BETWEEN THE ENJOYMENT OF NEW MEDIA AND THE YOUNGER GENERATION'S COMMITMENT TO SOCIAL VALUES (CASE STUDY: ISLAMIC AZAD UNIVERSITY OF TABRIZ, EAST AZERBAIJAN SCIENCE AND RESEARCH BRANCH),” JOURNAL OF SOCIOLOGY STUDIES, vol. 5, no. 18, pp. 27–46, 2013, [Online]. Available: https://sid.ir/paper/222730/en

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