URBAN TOURISM MARKETING BASED ON BRANDING WITH ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY OF KERMANSHAH CITY)

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MOVAHED A.; AMANPOUR S.; NADERI K.

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Journal: Spatial Planning Year:2012 | Volume:1 | Issue:3 (3) Page(s): 17-36

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Title

URBAN TOURISM MARKETING BASED ON BRANDING WITH ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY OF KERMANSHAH CITY)

Author(s)

MOVAHED A. | AMANPOUR S. | NADERI K. | Issue Writer Certificate

Keywords

BRANDINGQ2

TOURISMQ2

CITYQ2

KERMANSHAHQ2

ANALYSIS HIERARCHY PROCESS (AHP)Q2

Abstract

City centers is one of the main factors which affecting on TOURISM trends in the world during the past decades. Today TOURISM is allocated to a special place on a global scale. So that most countries insert in the planning of economic, social and cultural and Due to its great advantage for any country to widespread publicity about his attractions playing but this is not enough just to attract tourists and investors. Due to the historic CITY of KERMANSHAH Cultural heritage and artistic and historical value and reputation universal of many such Taqbostan and Bisotun; very good opportunities to attract tourists from all over the world, and Iran has, but Despite the many TOURISM attractions and favorable geographical and many affection Natural and cultural attractions and a variety of gifts available to the international TOURISM market, the TOURISM in the CITY of KERMANSHAH to its original position that this is not due to failure to identify BRANDING and marketing is tourist friendly places. This research is descriptive method- Analytical and Utilization library of documents to identify suitable locations with impact About brand marketing and TOURISM indicators in their valuation of the Delphi method (survey TOURISM experts) and with these values in software process modeling hierarchical analysis expert soft and arrests choice, the place for brand marketing and TOURISM for the CITY of KERMANSHAH. Finally, the results the study shows that the criteria considered by Taq-e Bostan and 0.435 percent Bisotun with 0.326 percent of sites have been selected for BRANDING and marketing.

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APA: Copy

MOVAHED, A., AMANPOUR, S., & NADERI, K.. (2012). URBAN TOURISM MARKETING BASED ON BRANDING WITH ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY OF KERMANSHAH CITY). JOURNAL OF SPATIAL PLANNING, 1(3 (3)), 17-36. SID. https://sid.ir/paper/223598/en

Vancouver: Copy

MOVAHED A., AMANPOUR S., NADERI K.. URBAN TOURISM MARKETING BASED ON BRANDING WITH ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY OF KERMANSHAH CITY). JOURNAL OF SPATIAL PLANNING[Internet]. 2012;1(3 (3)):17-36. Available from: https://sid.ir/paper/223598/en

IEEE: Copy

A. MOVAHED, S. AMANPOUR, and K. NADERI, “URBAN TOURISM MARKETING BASED ON BRANDING WITH ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY OF KERMANSHAH CITY),” JOURNAL OF SPATIAL PLANNING, vol. 1, no. 3 (3), pp. 17–36, 2012, [Online]. Available: https://sid.ir/paper/223598/en

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