EUROPEAN TOURISTS’ SATISFACTION WITH THEIR TRAVEL EXPERIENCE IN IRAN

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Imani Khoshkhoo M.; JAVDANEH ALI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: TOURISM AND DEVELOPMENT Year:2012 | Volume:1 | Issue:1 Page(s): 17-30

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Information Journal Paper

Title

EUROPEAN TOURISTS’ SATISFACTION WITH THEIR TRAVEL EXPERIENCE IN IRAN

Author(s)

Imani Khoshkhoo M. | JAVDANEH ALI | Issue Writer Certificate

Keywords

SATISFACTIONQ2

EUROPEAN TOURISTSQ2

TRAVEL EXPERIENCEQ1

IPAQ2

Abstract

Despite of increasing development of tourism industry in the world and existence of a lot of potentials in Iran for attracting foreign tourists, information and statistics shows that tourism industry in Iran is not successful. It seems that one of the reasons of this matter is the lack of attention to expectations and preferences of incoming tourists, and also the lack of effort to increase their SATISFACTION.The purpose of this research is better understanding of EUROPEAN TOURISTS’ SATISFACTION with their TRAVEL EXPERIENCE in Iran.The sample of the research was chosen from EUROPEAN TOURISTS that traveled to Iran in 2008. 156 EUROPEAN TOURISTS were asked to determine the importance and performance of travel attributes to Iran. The results have been surveyed by IPA (Importance-Performance Analysis).Importance-Performance Analysis showed that tourism attractions, transportation, and environment are the opportunities of Iran as a tourism destination. In addition, the attributes of accommodation, entertainment activities, and shopping are weaknesses of Iran. And finally, attributes of restaurant, information, and infrastructures and public services are potential threats of Iran as a tourism destination.

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APA: Copy

Imani Khoshkhoo, M., & JAVDANEH, ALI. (2012). EUROPEAN TOURISTS’ SATISFACTION WITH THEIR TRAVEL EXPERIENCE IN IRAN. TOURISM AND DEVELOPMENT, 1(1), 17-30. SID. https://sid.ir/paper/227685/en

Vancouver: Copy

Imani Khoshkhoo M., JAVDANEH ALI. EUROPEAN TOURISTS’ SATISFACTION WITH THEIR TRAVEL EXPERIENCE IN IRAN. TOURISM AND DEVELOPMENT[Internet]. 2012;1(1):17-30. Available from: https://sid.ir/paper/227685/en

IEEE: Copy

M. Imani Khoshkhoo, and ALI JAVDANEH, “EUROPEAN TOURISTS’ SATISFACTION WITH THEIR TRAVEL EXPERIENCE IN IRAN,” TOURISM AND DEVELOPMENT, vol. 1, no. 1, pp. 17–30, 2012, [Online]. Available: https://sid.ir/paper/227685/en

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