THE FORMULATION OF TOURISM STRATEGY USING THE ANALYSIS SWOT MATRIX CASE STUDY: TOURISM ORGANIZATION OF TEHRAN PROVINCE

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ALMASI HASSAN; DOORFARD MARJAN SADAT

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Journal: TOURISM AND DEVELOPMENT Year:2012 | Volume:1 | Issue:1 Page(s): 97-122

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Information Journal Paper

Title

THE FORMULATION OF TOURISM STRATEGY USING THE ANALYSIS SWOT MATRIX CASE STUDY: TOURISM ORGANIZATION OF TEHRAN PROVINCE

Author(s)

ALMASI HASSAN | DOORFARD MARJAN SADAT | Issue Writer Certificate

Keywords

STRATEGYQ2

TOURISMQ1

MARKETING STRATEGIC PLANNINGQ2

STRATEGIC MANAGEMENTQ2

SWOT MATRIXQ2

QSPM MATRIXQ2

STRATEGICQ2

Abstract

The TOURISM industry, the largest and most diverse industry in the world, is considered as the major source of revenue, employment, development of private sector and infrastructure of economic, social, cultural, political, legal and technological development.This descriptive research is case study type and the Cultural Heritage, Handicrafts and TOURISM Organization of Tehran Province has been taken as the subject of study.It has been tried to determine the weaknesses, strengths, threats, and opportunities of TOURISM industry by identifying and introducing the most important factors effective on internal and external environments of this industry and determine the STRATEGIC position of TOURISM industry for compiling the TOURISM STRATEGY of Cultural Heritage, Handicrafts and TOURISM Organization of Tehran Province using SWOT MATRIX.The priorities of strategies selected in previous stage are determined using Quantitative STRATEGIC Planning Matrix (QSPM) and some proposals for improvement of domestic status of TOURISM industry are presented. Meanwhile, in order to choose the STRATEGY suitable for this industry, the objectives, mission, and vision of TOURISM Organization have been studied and reviewed, the result of which is choosing 13 prioritized strategies suitable for mission of TOURISM Organization of Tehran Province.

Cites

APPLICATION OF SWOT- QSPM MODEL IN CODIFYING TOURISM DEVELOPMENT STRATEGY OF THE CITY OF KASHAN, IRAN

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APA: Copy

ALMASI, HASSAN, & DOORFARD, MARJAN SADAT. (2012). THE FORMULATION OF TOURISM STRATEGY USING THE ANALYSIS SWOT MATRIX CASE STUDY: TOURISM ORGANIZATION OF TEHRAN PROVINCE. TOURISM AND DEVELOPMENT, 1(1), 97-122. SID. https://sid.ir/paper/227688/en

Vancouver: Copy

ALMASI HASSAN, DOORFARD MARJAN SADAT. THE FORMULATION OF TOURISM STRATEGY USING THE ANALYSIS SWOT MATRIX CASE STUDY: TOURISM ORGANIZATION OF TEHRAN PROVINCE. TOURISM AND DEVELOPMENT[Internet]. 2012;1(1):97-122. Available from: https://sid.ir/paper/227688/en

IEEE: Copy

HASSAN ALMASI, and MARJAN SADAT DOORFARD, “THE FORMULATION OF TOURISM STRATEGY USING THE ANALYSIS SWOT MATRIX CASE STUDY: TOURISM ORGANIZATION OF TEHRAN PROVINCE,” TOURISM AND DEVELOPMENT, vol. 1, no. 1, pp. 97–122, 2012, [Online]. Available: https://sid.ir/paper/227688/en

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