Exploring the barriers of medical tourism development in Iran with an emphasis on policymaking requirements

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gholipour soute Rahmatollah; Amiry Mojtaba; ZARGHAM BOROUJENY HAMID; kiani feizabadi zohre

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Journal: TOURISM AND DEVELOPMENT Year:2019 | Volume:7 | Issue:4 Page(s): 38-60

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Information Journal Paper

Title

Exploring the barriers of medical tourism development in Iran with an emphasis on policymaking requirements

Author(s)

gholipour soute Rahmatollah | Amiry Mojtaba | ZARGHAM BOROUJENY HAMID | kiani feizabadi zohre | Issue Writer Certificate

Keywords

medical tourismQ1

tourism developmentQ1

medical tourism development barriersQ1

thematic analysisQ1

Abstract

Medical tourism as one of the health tourism branches, is a growing phenomenon in 21th century that has one of fastest growing markets in tourism. Despite Iran's medical tourism capabilities, statistics show a very small market share for the country. Due to good opportunities and increasing international competition in medical tourism on one hand, and not using our capabilities in this industry on the other, this qualitative study aims to explore medical tourism development barriers in Iran and provide practical guidance, using a thematic analysis approach. 16 semi-structured interviews and data coding was undertaken. Results revealed that the 3 main barriers and their dimensions are as follows: 1-issues in "policy making and administrative structures" including administrative system, overlap between tourism and health policy areas, poor cooperation between public and private sector, poor information and statistics, poor monitoring and evaluation. 2-barriers of medical tourism supply chain including poor service provision process, unlawful service provision, poor competitiveness, investment barriers. 3-barriers related to target markets including poor communication with foreign patients, poor marketing and advertisement, poor competitive position.

Cites

Barriers to Attracting and Retaining Health Tourists at the Health Supply Chain (Case: Kashan City, Iran)

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APA: Copy

gholipour soute, Rahmatollah, Amiry, Mojtaba, ZARGHAM BOROUJENY, HAMID, & kiani feizabadi, zohre. (2019). Exploring the barriers of medical tourism development in Iran with an emphasis on policymaking requirements. TOURISM AND DEVELOPMENT, 7(4 ), 38-60. SID. https://sid.ir/paper/227748/en

Vancouver: Copy

gholipour soute Rahmatollah, Amiry Mojtaba, ZARGHAM BOROUJENY HAMID, kiani feizabadi zohre. Exploring the barriers of medical tourism development in Iran with an emphasis on policymaking requirements. TOURISM AND DEVELOPMENT[Internet]. 2019;7(4 ):38-60. Available from: https://sid.ir/paper/227748/en

IEEE: Copy

Rahmatollah gholipour soute, Mojtaba Amiry, HAMID ZARGHAM BOROUJENY, and zohre kiani feizabadi, “Exploring the barriers of medical tourism development in Iran with an emphasis on policymaking requirements,” TOURISM AND DEVELOPMENT, vol. 7, no. 4 , pp. 38–60, 2019, [Online]. Available: https://sid.ir/paper/227748/en

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