TESTING A CONCEPTUAL MODEL OF TOURISM LOYALTY IN PROVINCE OF EASTERN AZARBYJAN SPORT EVENTS: ABOUT PRACTICAL STRATEGIES FOR DEVELOPING SPORTS MARKETING

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TOJARI F.; FARAHANI A.; ZARE S.

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Journal: SPORT MANAGEMENT REVIEW Year:2012 | Volume:4 | Issue:13 Page(s): 137-156

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Information Journal Paper

Title

TESTING A CONCEPTUAL MODEL OF TOURISM LOYALTY IN PROVINCE OF EASTERN AZARBYJAN SPORT EVENTS: ABOUT PRACTICAL STRATEGIES FOR DEVELOPING SPORTS MARKETING

Author(s)

TOJARI F. | FARAHANI A. | ZARE S. | Issue Writer Certificate

Keywords

LOYALTYQ1

TOURISMQ2

SPORT EVENTSQ2

STRUCTURE EQUATION MODELINGQ1

Abstract

An increasing competition between destinations is to develop the best strategies that explore the TOURISM potential of each destination the purpose of the study was to examine different factors influencing TOURISM LOYALTY in, Province of Eastern Azarbyjan SPORT EVENTS. Thus, 102 tourists to cluster and simple random questionnaire revised (Travis - 2008) was completed. The result STRUCTURE EQUATION MODELING (SEM) on Lisrel (8.7) program indicated that factors influencing TOURISM LOYALTY of sport TOURISM & non- sport TOURISM identified. Variables influencing the LOYALTY of the sport tourists were trust and satisfaction indicators, image, and sporting Excellence, the excitement and Unique experience. And variables influencing the LOYALTY of the nonsport TOURISM are satisfaction and trust, safety, cultural differences and transportation. The results showed that sport tourists are LOYALTY than nonsport tourists.

Cites

EVALUATION OF MAJOR DETERMINANTS OF LOYALTY IN RURAL TOURISM (CASE STUDY: VILLAGES OF RURAL DISTRICTS OF GOLEIJAN, TONEKABON)

References

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APA: Copy

TOJARI, F., FARAHANI, A., & ZARE, S.. (2012). TESTING A CONCEPTUAL MODEL OF TOURISM LOYALTY IN PROVINCE OF EASTERN AZARBYJAN SPORT EVENTS: ABOUT PRACTICAL STRATEGIES FOR DEVELOPING SPORTS MARKETING. SPORT MANAGEMENT REVIEW, 4(13), 137-156. SID. https://sid.ir/paper/234414/en

Vancouver: Copy

TOJARI F., FARAHANI A., ZARE S.. TESTING A CONCEPTUAL MODEL OF TOURISM LOYALTY IN PROVINCE OF EASTERN AZARBYJAN SPORT EVENTS: ABOUT PRACTICAL STRATEGIES FOR DEVELOPING SPORTS MARKETING. SPORT MANAGEMENT REVIEW[Internet]. 2012;4(13):137-156. Available from: https://sid.ir/paper/234414/en

IEEE: Copy

F. TOJARI, A. FARAHANI, and S. ZARE, “TESTING A CONCEPTUAL MODEL OF TOURISM LOYALTY IN PROVINCE OF EASTERN AZARBYJAN SPORT EVENTS: ABOUT PRACTICAL STRATEGIES FOR DEVELOPING SPORTS MARKETING,” SPORT MANAGEMENT REVIEW, vol. 4, no. 13, pp. 137–156, 2012, [Online]. Available: https://sid.ir/paper/234414/en

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