The Effect of Team and Organizational Identity on Consumer’ s Attitude Toward CRSM

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Azami M.K.; MOHAMADI S.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: SPORT MANAGEMENT REVIEW Year:2018 | Volume:10 | Issue:48 Page(s): 215-242

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

329

Download:

Cites:

Information Journal Paper

Title

The Effect of Team and Organizational Identity on Consumer’ s Attitude Toward CRSM

Author(s)

Azami M.K. | MOHAMADI S. | Issue Writer Certificate

Keywords

Cause-Related MarketingQ1

Team IdentificationQ1

Organizational IdentificationQ1

AttitudeQ2

Purchase IntentionQ1

Abstract

In order to study the effect of team and Organizational Identification, upon the consumers’ Attitude regarding cause-related sport marketing, a descriptivecorrelative research based on head counting sampling) (n=400), among Physical Education students of Kurdistan Province (N=540) was done. The tool of measurement is a researcher made Questionnaire including: individual characteristics, Team Identification, Cause Organizational Identification, consumers’ Attitude, sport/ cause fit and Purchase Intention. The analysis of the data was based upon descriptive statistics (mean, standard deviation, … ) and Inferential statistics (correlation, Confirmatory factor analysis and Structural Equation Model), using SPSS software Version 22 and AMOS version 20. The findings of the study show that the above-mentioned proportion between sport and causes has a positive and meaningful effect upon Consumer Attitude toward CRSM and Team Identification directly and regardless of sport fit and cause cannot affect Consumer Attitude toward CRSM, but Cause Organizational Identification lonely and regardless of sport/ because fit has a positive and meaningful effect on consumers’ Attitude, ultimately the positive change of consumers’ Attitude leads into purchase.

Cites

No record.

References

No record.

Cite

APA: Copy

Azami, M.K., & MOHAMADI, S.. (2018). The Effect of Team and Organizational Identity on Consumer’ s Attitude Toward CRSM. SPORT MANAGEMENT REVIEW, 10(48 ), 215-242. SID. https://sid.ir/paper/234444/en

Vancouver: Copy

Azami M.K., MOHAMADI S.. The Effect of Team and Organizational Identity on Consumer’ s Attitude Toward CRSM. SPORT MANAGEMENT REVIEW[Internet]. 2018;10(48 ):215-242. Available from: https://sid.ir/paper/234444/en

IEEE: Copy

M.K. Azami, and S. MOHAMADI, “The Effect of Team and Organizational Identity on Consumer’ s Attitude Toward CRSM,” SPORT MANAGEMENT REVIEW, vol. 10, no. 48 , pp. 215–242, 2018, [Online]. Available: https://sid.ir/paper/234444/en

Related Journal Papers