DESIGNING OF SEM MODEL OF SPORT SPECTATOR’ S FUTUREINTENTION ATTENDANCE IN WORLD VOLLEYBALL’ S LEAGUE INTERMS OF PRIORITY IN SERVICE QUALITY AND SATISFACTION

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GHEZELSEFLOO H.R.; KALATEH SEIFARI M.

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Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:9 | Issue:43 Page(s): 17-38

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Title

DESIGNING OF SEM MODEL OF SPORT SPECTATOR’ S FUTUREINTENTION ATTENDANCE IN WORLD VOLLEYBALL’ S LEAGUE INTERMS OF PRIORITY IN SERVICE QUALITY AND SATISFACTION

Author(s)

GHEZELSEFLOO H.R. | KALATEH SEIFARI M. | Issue Writer Certificate

Keywords

SATISFACTIONQ2

QUALITY OF SERVICEQ1

SPECTATORQ2

FUTURE INTENTIONQ1

Abstract

The supply of quality service in sport, will enhance more new audience, developjobs and reducing absence of athletes. In fact, service quality is the one of themain factor lead to SATISFACTION and continuity of future attendance in sportspectators. Therefore, the main purpose of this research was structural equationmodel of service quality and SATISFACTION on sport SPECTATOR’ s FUTURE INTENTION interms in world volleyball’ s league. Random ally and purposely. N=375 sportspectators that participated in national volleyball league, selected as sample size, purposely and randomly. To data collection, Chen (2011) service qualityquestionnaire and Shonk (2006) FUTURE INTENTION questionnaire were used. Fordata analysis, after conceived about normality, SPSS soft wear in descriptive anddeduction statically and AMOS to deception of SEM was used. The resultsshowed that there was significant relationship between service quality andSATISFACTION with future attendance by audiences. Also among all service qualitysub-scales, reliability had higher impact on SPECTATOR’ s SATISFACTION. Therefore, having human resources specialist that had adequate expertise skills inproportional with Azadi Sport Complex facilities, result in audience’ s futureattendance by improvement of SPECTATOR’ s reliability and their SATISFACTION.

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APA: Copy

GHEZELSEFLOO, H.R., & KALATEH SEIFARI, M.. (2017). DESIGNING OF SEM MODEL OF SPORT SPECTATOR’ S FUTUREINTENTION ATTENDANCE IN WORLD VOLLEYBALL’ S LEAGUE INTERMS OF PRIORITY IN SERVICE QUALITY AND SATISFACTION. SPORT MANAGEMENT REVIEW, 9(43 ), 17-38. SID. https://sid.ir/paper/234488/en

Vancouver: Copy

GHEZELSEFLOO H.R., KALATEH SEIFARI M.. DESIGNING OF SEM MODEL OF SPORT SPECTATOR’ S FUTUREINTENTION ATTENDANCE IN WORLD VOLLEYBALL’ S LEAGUE INTERMS OF PRIORITY IN SERVICE QUALITY AND SATISFACTION. SPORT MANAGEMENT REVIEW[Internet]. 2017;9(43 ):17-38. Available from: https://sid.ir/paper/234488/en

IEEE: Copy

H.R. GHEZELSEFLOO, and M. KALATEH SEIFARI, “DESIGNING OF SEM MODEL OF SPORT SPECTATOR’ S FUTUREINTENTION ATTENDANCE IN WORLD VOLLEYBALL’ S LEAGUE INTERMS OF PRIORITY IN SERVICE QUALITY AND SATISFACTION,” SPORT MANAGEMENT REVIEW, vol. 9, no. 43 , pp. 17–38, 2017, [Online]. Available: https://sid.ir/paper/234488/en

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