THE ROLE OF MEDIA IN PROPAGATING WESTERN LIFESTYLE THROUGH SPREADING WESTERN CLOTHES

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FARHANGI ALI AKBAR; KIANA HANIEH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: Journal of Cultural Guardianship of the Islamic Year:2012 | Volume:2 | Issue:5 Page(s): 139-163

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Information Journal Paper

Title

THE ROLE OF MEDIA IN PROPAGATING WESTERN LIFESTYLE THROUGH SPREADING WESTERN CLOTHES

Author(s)

FARHANGI ALI AKBAR | KIANA HANIEH | Issue Writer Certificate

Keywords

FASHIONQ3

FASHIONISMQ1

MEDIAQ2

WESTERN LIFESTYLEQ2

Abstract

This research is intended to review the role of MEDIA in the daily life of people. Due to the vast coverage of MEDIA and communication devices and their inevitable effects on the daily life of people, including their behavior, habits, norms, and so on, it seem necessary to deal with this issue. Considering the opinions of directors and mangers of "The Young Journalists' Agency", as a special institution concerned with the effect of MEDIA on FASHION and FASHIONism, the researchers aimed at discussing the issue by interviewing its administrators and directors. Trying to approve the role of MEDIA in spreading FASHIONs and FASHIONism, it aims at pathological study of the issue to find its advantages and disadvantages. No sampling was performed in this survey research; all of the administrators and directors of the agency were interviewed by a researcher-made questionnaire. SPSS software was applied to the data leading to the following results: The variables were classified as independent variables, including "internal MEDIA" and external MEDIA", and dependent variables, including "intention to FASHION and FASHIONism", and the effect of the intention of "programmers" and "Iranian FASHIONs". The relation between these variables and spreading FASHIONism in the country was appraised. The results indicated that most of the relations hypothesized in this research were directly significant at mostly moderate and sometimes low levels.

Cites

DETERMINING THE SOCIAL FACTORS OF FASHION AMONG STUDENTS OF ISLAMIC AZAD UNIVERSITY OF TABRIZ

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APA: Copy

FARHANGI, ALI AKBAR, & KIANA, HANIEH. (2012). THE ROLE OF MEDIA IN PROPAGATING WESTERN LIFESTYLE THROUGH SPREADING WESTERN CLOTHES. JOURNAL OF CULTURAL GUARDIANSHIP OF THE ISLAMIC REVOLUTION, 2(5), 139-163. SID. https://sid.ir/paper/235518/en

Vancouver: Copy

FARHANGI ALI AKBAR, KIANA HANIEH. THE ROLE OF MEDIA IN PROPAGATING WESTERN LIFESTYLE THROUGH SPREADING WESTERN CLOTHES. JOURNAL OF CULTURAL GUARDIANSHIP OF THE ISLAMIC REVOLUTION[Internet]. 2012;2(5):139-163. Available from: https://sid.ir/paper/235518/en

IEEE: Copy

ALI AKBAR FARHANGI, and HANIEH KIANA, “THE ROLE OF MEDIA IN PROPAGATING WESTERN LIFESTYLE THROUGH SPREADING WESTERN CLOTHES,” JOURNAL OF CULTURAL GUARDIANSHIP OF THE ISLAMIC REVOLUTION, vol. 2, no. 5, pp. 139–163, 2012, [Online]. Available: https://sid.ir/paper/235518/en

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