A SURVEY ON THE EFFECTS OF CUSTOMER ORIENTATION AND CRM TECHNOLOGY ON THE CUSTOMER-LINKING CAPABILITIES IN ALBORZ INSURANCE COMPANY

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ALIPOUR DARVISHI ZAHRA; SAEEDNIA HAMID REZA; NOURIZADEH GHASRI ATIYEH

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2011 | Volume:2 | Issue:9 Page(s): 11-24

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Title

A SURVEY ON THE EFFECTS OF CUSTOMER ORIENTATION AND CRM TECHNOLOGY ON THE CUSTOMER-LINKING CAPABILITIES IN ALBORZ INSURANCE COMPANY

Author(s)

ALIPOUR DARVISHI ZAHRA | SAEEDNIA HAMID REZA | NOURIZADEH GHASRI ATIYEH | Issue Writer Certificate

Keywords

CRM TECHNOLOGYQ2

CUSTOMER ORIENTATIONQ2

CUSTOMER-LINKING CAPABILITIESQ2

Abstract

The main purpose of present research is to investigate the effects of CRM TECHNOLOGY (consist of technology, human and business resources) and CUSTOMER ORIENTATION on customer- linking capabilities.The methodology of this research is of survey- descriptive type, in which data collection was accomplished by a questionnaire. The population under study included 162 top managers and executive managers, in Alborz Insurance Company.The obtained data were Analyzed using CFA approach, SEM and Path Analyses by LISREL soft ware.According to the findings, CRM TECHNOLOGY and CUSTOMER ORIENTATION have a positive effect on the customer- linking capabilities and business resources is the most effective observed variations.

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APA: Copy

ALIPOUR DARVISHI, ZAHRA, SAEEDNIA, HAMID REZA, & NOURIZADEH GHASRI, ATIYEH. (2011). A SURVEY ON THE EFFECTS OF CUSTOMER ORIENTATION AND CRM TECHNOLOGY ON THE CUSTOMER-LINKING CAPABILITIES IN ALBORZ INSURANCE COMPANY. JOURNAL OF BUSINESS MANAGEMENT, 2(9), 11-24. SID. https://sid.ir/paper/237809/en

Vancouver: Copy

ALIPOUR DARVISHI ZAHRA, SAEEDNIA HAMID REZA, NOURIZADEH GHASRI ATIYEH. A SURVEY ON THE EFFECTS OF CUSTOMER ORIENTATION AND CRM TECHNOLOGY ON THE CUSTOMER-LINKING CAPABILITIES IN ALBORZ INSURANCE COMPANY. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2011;2(9):11-24. Available from: https://sid.ir/paper/237809/en

IEEE: Copy

ZAHRA ALIPOUR DARVISHI, HAMID REZA SAEEDNIA, and ATIYEH NOURIZADEH GHASRI, “A SURVEY ON THE EFFECTS OF CUSTOMER ORIENTATION AND CRM TECHNOLOGY ON THE CUSTOMER-LINKING CAPABILITIES IN ALBORZ INSURANCE COMPANY,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 9, pp. 11–24, 2011, [Online]. Available: https://sid.ir/paper/237809/en

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