THE ROLE OF FAMILY MEMBERS IN DECESION MAKING FOR PURCHASING DURABLE CONSUMER GOODS

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SEYED JAVADIN SEYED REZA; SAMADI MANSOUR; NAGHDI BAHMAN

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2010 | Volume:2 | Issue:7 Page(s): 257-278

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Information Journal Paper

Title

THE ROLE OF FAMILY MEMBERS IN DECESION MAKING FOR PURCHASING DURABLE CONSUMER GOODS

Author(s)

SEYED JAVADIN SEYED REZA | SAMADI MANSOUR | NAGHDI BAHMAN | Issue Writer Certificate

Keywords

CONSUMER BEHAVIORQ2

MARKETINGQ2

PURCHASING DECISION MAKINGQ1

FAMILYQ1

Abstract

By considering to important role that families play in consumption market, this paper has studied the role of FAMILY members at different stages of purchasing process decision which is very important for activators and producers in durable consumer goods market.So, after reviewing related literature and documents as well as nd theortical subjects, research proposition and purposes was determind. Then, about 323 families were selected randomly from residents of Tehran and acted for data gathering by using questionnaires. The gathered information was analyzed through average contrary tests, variance analysis and pierson correlation cooficient.The study results and data analysis indicated that there is a direct relationship between independent vaiables like: income, education level, children age, FAMILY history, FAMILY aspects, and dependent variables: FAMILY durable consuming goods PURCHASING DECISION MAKING.

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APA: Copy

SEYED JAVADIN, SEYED REZA, SAMADI, MANSOUR, & NAGHDI, BAHMAN. (2010). THE ROLE OF FAMILY MEMBERS IN DECESION MAKING FOR PURCHASING DURABLE CONSUMER GOODS. JOURNAL OF BUSINESS MANAGEMENT, 2(7), 257-278. SID. https://sid.ir/paper/237854/en

Vancouver: Copy

SEYED JAVADIN SEYED REZA, SAMADI MANSOUR, NAGHDI BAHMAN. THE ROLE OF FAMILY MEMBERS IN DECESION MAKING FOR PURCHASING DURABLE CONSUMER GOODS. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2010;2(7):257-278. Available from: https://sid.ir/paper/237854/en

IEEE: Copy

SEYED REZA SEYED JAVADIN, MANSOUR SAMADI, and BAHMAN NAGHDI, “THE ROLE OF FAMILY MEMBERS IN DECESION MAKING FOR PURCHASING DURABLE CONSUMER GOODS,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 7, pp. 257–278, 2010, [Online]. Available: https://sid.ir/paper/237854/en

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