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Information Journal Paper

Title

THE EFFECT OF COLORS ON ADVERTISING THROUGH THE AIDA MODEL

Pages

  159-181

Abstract

 Nowadays, the miraculous effect of COLORs have been realized by companies. COLOR can arouse interest so, as a result the product purchasing power would be increased. One important stage in this process is having a clear perception about the market. And ADVERTISING is a way to influence the market. Therefore cognition of COLORs, their characteristics and also their different effects on people is needed to be known in order to make ADVERTISING more targeted. In this study, the COLOR selection differences in the TV ADVERTISING procedures, BUS and BILLBOARD ads through the AIDA MODEL, have been evaluated and selecting the COLOR which has the greatest effect in any of the media, has been done.For this purpose, questionnaires were distributed among detergent-health buyers randomly and hypotheses were analyzed by Logistic Ordinal Regression test and Goodness of Fit test. Our findings indicate that in these three ways the effect of COLOR’s ADVERTISING is significantly different and in terms of COLOR selection, the highest rate is for white. However, with a careful consideration, this would be understood that the companies had better to use arousing interest COLORs with considering the type of their products alongside this COLOR.

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    APA: Copy

    SARMAD SAEEDI, SOHEIL, & SAFFAR, RAHELEH. (2010). THE EFFECT OF COLORS ON ADVERTISING THROUGH THE AIDA MODEL. JOURNAL OF BUSINESS MANAGEMENT, 2(7), 159-181. SID. https://sid.ir/paper/237860/en

    Vancouver: Copy

    SARMAD SAEEDI SOHEIL, SAFFAR RAHELEH. THE EFFECT OF COLORS ON ADVERTISING THROUGH THE AIDA MODEL. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2010;2(7):159-181. Available from: https://sid.ir/paper/237860/en

    IEEE: Copy

    SOHEIL SARMAD SAEEDI, and RAHELEH SAFFAR, “THE EFFECT OF COLORS ON ADVERTISING THROUGH THE AIDA MODEL,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 7, pp. 159–181, 2010, [Online]. Available: https://sid.ir/paper/237860/en

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