DESIGNING A MODEL OF EVALUATION CUSTOMER PERCEIVED V ALUE IN BANKING SERVICES

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FARIDCHEHR ELHAM

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2011 | Volume:2 | Issue:8 Page(s): 67-78

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Information Journal Paper

Title

DESIGNING A MODEL OF EVALUATION CUSTOMER PERCEIVED V ALUE IN BANKING SERVICES

Author(s)

FARIDCHEHR ELHAM | Issue Writer Certificate

Keywords

CUSTOMER PERCEIVED VALUEQ3

BANKING SERVICES CUSTOMERSQ3

MULTIDIMENSIONAL CONSTRUCTQ2

RELATIONSHIP MARKETINGQ3

Abstract

Strategic marketing management aims to ensure that a companys offerings create superior value for target customers in a way that enables the company to achieve their strategic goals.Optimizing value for target customers key principle that serves as foundation for all marketing activities. Thus, Management customer value is a pivotal element of a company's strategy. Because customers are the ultimate source of value for the company.The purpose of this research is to determine the dimensionality of concept of perceived value in banking sector. Therefore, this study has developed effective model and tool for evaluation CUSTOMER PERCEIVED VALUE to Banking services in Tehran.Thus, to determination of dimensions the CUSTOMER PERCEIVED VALUE in banking services has been developed a structured questionnaire with 24 items.According to the findings of the research, three dimensions are identified that are determinants to the CUSTOMER PERCEIVED VALUE in banking services of customers viewpoint. Perceived value is found to be a MULTIDIMENSIONAL CONSTRUCT of three dimensions: Functional value, Monetary value, psychological value. A Scale of perceived value in financial services was obtained, composed of three dimensions.

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APA: Copy

FARIDCHEHR, ELHAM. (2011). DESIGNING A MODEL OF EVALUATION CUSTOMER PERCEIVED V ALUE IN BANKING SERVICES. JOURNAL OF BUSINESS MANAGEMENT, 2(8), 67-78. SID. https://sid.ir/paper/237874/en

Vancouver: Copy

FARIDCHEHR ELHAM. DESIGNING A MODEL OF EVALUATION CUSTOMER PERCEIVED V ALUE IN BANKING SERVICES. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2011;2(8):67-78. Available from: https://sid.ir/paper/237874/en

IEEE: Copy

ELHAM FARIDCHEHR, “DESIGNING A MODEL OF EVALUATION CUSTOMER PERCEIVED V ALUE IN BANKING SERVICES,” JOURNAL OF BUSINESS MANAGEMENT, vol. 2, no. 8, pp. 67–78, 2011, [Online]. Available: https://sid.ir/paper/237874/en

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